• Recent Posts: Influencer Relations

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

Observations from updating the various SageCircle directories

icon-social-media-blue.jpgThis weekend we spent considerable hours updating the SageCircle directories. This exercise always generates interesting insights such as: 

Analyst  Twitter Directory – 46 additions, 4 updates. Change can come quite quickly. The IDC Financial Insights team members decided to put more emphasis on Twitter as part of an overall plan to increase their visibility. This resulted in seven analysts starting to use Twitter in just a couple of weeks. Take away – Keep your fingers on the pulse of your analysts’ usage of social media, because changes come quickly.

AR Twitter Directory – 34 additions, 6 updates. Members of the AR community continue to adopt Twitter in a steady fashion. However, AR is still underrepresented on Twitter and members of the community are missing out on a great tool for understanding the analysts and their priorities. Take away – AR professionals not on Twitter need to take the plunge and add Twitter to their communications toolbox. Even if their analysts are not heavy users of Twitter, early adopters develop skills that permit them to react quickly to changes in social media usage.

AR Contractors Directory – 9 additions. There are now a number of interesting AR contractors in the directory. The presence of contractors gives AR managers useful alternatives to Continue reading