• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Analyst Ecosystem News – Comings and goings, company news

Tip o’ the hat to the tipsters who provided us with the following tips. Most prefer to be anonymous.

 Arrivals:

Ptak, Noel & Associates – Mike Karp (email) joins Ptak, Noel covering storage and storage services.  Mike will be working out of offices in the Boston area.

Departures:

Freeform Dynamics – David Tebbutt (Twitter) covered social and environmental computing

Gartner – Jim Lundy (Twitter) covered social media has left for Saba (vendor)

Company News:

ARinsights enables users to view analyst photos on their smart phones. Using ARchitect™’s Outlook plugin, AR managers can quickly and easily create an Outlook contact that includes the analyst’s picture. This can be incredibly handy if you are Continue reading

Social media as a channel for analyst conversations

icon-social-media-blue.jpgFreeform Dynamics analyst Dale Vile (Twitter handle) has an interesting post, The importance of the back channel, on the Open Reasoning blog. In the post, Dale discusses the value social media can play in moving public conversations into private channels. Money quote:

“Consider, for example, that while it is obvious when a blog post or a tweet on Twitter sparks an open conversation in public, it is not so obvious when it prompts a private exchange via email, instant messaging, the telephone, or some other mechanism. Indeed, it is quite common in my experience for two related threads to be running in parallel, one in public and one in the private back channel. More commonly, however, the back channel exchanges are spin-off conversations that have their roots in the public discussion, but take it down a different route.”

However, social media is a channel in and of itself for some analysts. Jeremiah Owyang (blog, Twitter handle) from Forrester in a post on Edelman AR pro Jonny Bentwood’ Technobabble 2.0 blog explains:

“I’ll be very clear on this as an analyst. If you want to influence me, be in a conversation and dialog with me, in person, online, and wherever I go.”

Jeremiah is heavy into conversations via comments to his blog and Twitter tweets.

AMR Research disruptive technology analyst Jonathan Yarmis Continue reading