• Recent Posts: Influencer Relations

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

Highly recommended – Participating in the Gartner Quarterly AR Call on September 17 and 18

The topic we hear analyst relations (AR) professionals and other vendor staff talk the most about is Gartner. There is always something brewing about the Gartnerians’ business model, research methodology, product management and policies that gets under the skin of AR pros around the globe. While there is widespread feeling in the AR community that Gartner does not listen to us, we think that a productive use of an hour is participating in the Gartner Quarterly AR Call and telling the Gartner executives exactly what is on your mind. With a variety of GVPs and VPs participating, we think that AR pros should give these executives the benefit of the doubt that they will listen to well reasoned observations with positive suggestions about how to correct the situation.

—- Text from Gartner’s email —-

Dear Colleague:Mark your calendar for Thursday, September 17, or Friday, September 18, to participate in the Q3 Gartner Analyst Relations Webinar and Teleconference.With Gartner Symposium ITxpo season almost upon us, and with many of the Gartner AR community members attending, we’re excited to bring you a personalized “heads-up” on what to expect. Mike Anderson and Sue Landry, both from the Gartner Research team responsible for Fall Symposium 2009 agenda planning, will preview Continue reading