• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

The CIO Panel is reason enough to attend the AR Forum at Symposium (part 5 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

Logo - Symposium 2009Gartner will be holding AR Forums at Symposium again this year. They will be from 3 pm to 5 pm followed by a reception from 5 pm to 6 pm. The Orlando forum will be on October 20 and Cannes will be on November 3. Sydney has not been scheduled yet.

There will presentations by CEO Gene Hall and Head of Research Peter Sondergaard, which should be useful. However, the agenda item that really stands out as a compelling use of an AR professional’s time is the “CIO Panel Discussion: Understanding How the CIO-Gartner Dialogue is Changing.” The description says that CIO clients will share their perceptives and then field questions.

One of the reasons why many vendor executives question the relevance of the analysts in the age of free information on the Internet and bountiful opinions on social media is that they do not grok how the relationship between CIOs/IT managers and analysts is so radically different from the often contentious and dysfunctional relationships vendors have with the analysts. Attending this panel discussion can provide AR with valuable insights about the CIO-analyst relationship that they can then use with skeptical colleagues when discussing the relevance of the advisory analysts such as Gartner.

In addition, understanding the dialogue between CIOs and analysts can help AR focus the type of content they give to the analysts. AR professionals might find that they are leaving out important types of information when briefing analysts simply because they do not understand the types of conversations that go on between analysts and their end-user clients.

SageCircle Technique:

  • AR should prioritize attendance at the AR Forum
  • AR should consider bringing non-AR colleagues to the Continue reading