• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

The CIO Panel is reason enough to attend the AR Forum at Symposium (part 5 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

Logo - Symposium 2009Gartner will be holding AR Forums at Symposium again this year. They will be from 3 pm to 5 pm followed by a reception from 5 pm to 6 pm. The Orlando forum will be on October 20 and Cannes will be on November 3. Sydney has not been scheduled yet.

There will presentations by CEO Gene Hall and Head of Research Peter Sondergaard, which should be useful. However, the agenda item that really stands out as a compelling use of an AR professional’s time is the “CIO Panel Discussion: Understanding How the CIO-Gartner Dialogue is Changing.” The description says that CIO clients will share their perceptives and then field questions.

One of the reasons why many vendor executives question the relevance of the analysts in the age of free information on the Internet and bountiful opinions on social media is that they do not grok how the relationship between CIOs/IT managers and analysts is so radically different from the often contentious and dysfunctional relationships vendors have with the analysts. Attending this panel discussion can provide AR with valuable insights about the CIO-analyst relationship that they can then use with skeptical colleagues when discussing the relevance of the advisory analysts such as Gartner.

In addition, understanding the dialogue between CIOs and analysts can help AR focus the type of content they give to the analysts. AR professionals might find that they are leaving out important types of information when briefing analysts simply because they do not understand the types of conversations that go on between analysts and their end-user clients.

SageCircle Technique:

  • AR should prioritize attendance at the AR Forum
  • AR should consider bringing non-AR colleagues to the Continue reading