• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Forrester experiences analyst layoffs

SageCircle has received credible intelligence that Forrester Research  initiated a job action resulting in analyst lay offs. We will continue to provide updates as we learn new information.

  • Update – 2/9/09 12:15 pm PT – Initial post. Sent request for confirmation to Forrester’s press office
  • Update – 2/9/09 12:30 pm PT – Context
  • Update – 2/9/09 12:45 pm PT – Details: 111 staff laidoff, 15% of workforce Correction: This number is from the 2001 layoff.
  • Update – 2/9/09 1:10 pm PT – Added analyst to list (see below)
  • Update – 2/9/09 1:52 pm PT — Added analyst to list
  • Update – 2/9/09 1:47 pm PT — Added analyst to list
  • Update – 2/0/09 3:12 pm PT — Added analyst to list
  • Update – 2/9/09 3:45 pm PT — Added Forrester’s official statement
  • Update – 2/9/09 4:02 pm PT — Added two analysts to list
  • Update – 2/9/09 4:31 pm PT — added analyst to list
  • Update – 2/9/09 5:40 pm PT — added two analysts to list
  • Update – 2/9/09 5:55 am PT — Forrester files an SEC form 8-K with the official statement
  • Update – 2/10/10 6:43 am PT — a little perspective on the layoffs
  • Update – 2/10/09 8:40 am PT — Removed an analyst from the list

On Wednesday, February 11th at 8 am PT, Forrester is having its Q4 and FY08 earnings call (see Forrester Research, Inc. Q4 and FY08 earnings call is scheduled – Acquisitions? Layoffs? Something out the ordinary?). As we mentioned in the post it would not be unusual for Forrester to announce job actions or acquisitions close to the day of the earnings call. Something else to remember that layoffs do not mean that an acquisition is not in the works. Forrester could be trimming costs in order to absorb the costs associated with an acquisition.

Added 2/10/09 — While the layoffs feel like 100% to the individuals who were directly impacted, within the context of Forrester’s overall research team the percentage was small. In its 2008 10Q, Forrester indicated that it had 410 research related employees. So far, we have identified eight analysts and researchers or 2% of the team. While this layoffs impacts clients who value those analysts’ advice and insights and the vendors who had invested in educating those analysts, these layoffs do not signal a decrease in Forrester’s influence or viability.

SageCircle has announced a SageCircle Special Webinar: Impact of the Recession on the Analysts and AR – Time for Ruthless Action. In this 90-minute webinar we will look at the last recession in comparison to this recession, the impact of this recession on the analyst ecosystem and what steps analyst relations (AR) programs need to take to ensure that their companies continue to work effectively with the IT and telecommunications analysts.

Official Statement

Sent by Karyl Levinson, Vice President, Corporate Communications

Forrester Announces Workforce Reduction

 Cambridge, Mass., February 9, 2009 . . .

Forrester Research, Inc. (Nasdaq: FORR) today announced a reduction in force of approximately 50 jobs, or an estimated five percent of its workforce, across various functions and geographies worldwide. This positions the company to compete better in the current economic climate. The company anticipates that it will incur pre-tax expenses of approximately $2.5 to $3 million dollars in the first quarter of 2009, related principally to cash severance and related benefits costs. The company also is evaluating associated facilities-related costs.

“We are grateful for the contributions of Continue reading