• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Redmonk goes green with Greenmonk

Too often analyst relations (AR) professionals and analyst services buyers, both vendors and end user clients, focus on the larger firms. While this focus is natural because the larger firms have greater market presence and a large dedicated sales force, ignoring boutique analyst firms misses the opportunity to obtain interesting insights and advice or to brief a potential market influencer. Of course, not all boutique firms are relevant, so AR and buyers need to do their due diligence to ensure that time and money is not wasted. This post is one in a series to introduce the community to an interesting boutique firm.

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Redmonk is a boutique firm, founded in December 2002, which is primarily oriented towards open source or bottom up adoption of technologies like Linux, Apache, MySQL and PHP. In May 2008, RedMonk announced the launch of a new line of business, Greenmonk, and the hiring of a new analyst, Tom Raftery. Greenmonk’s research agenda covers green and sustainability issues, both the emerging green technology and how this technology is applied.

This email interview was conducted with RedMonk co-founder James Governor and Greenmonk analyst Tom Raftery.

SageCircle Question: James and Tom, thanks for speaking with SageCircle on the launch of Greenmonk. Can you give us the elevator pitch for this new analyst firm?

 A: Greenmonk is not a new firm, it’s a new line of business for RedMonk, which is an existing analyst company. We see Greenmonk as an extension of our existing business. Greenmonk will bridge top down and bottom up sustainability- with a bias towards open data, shared source and social media – as they apply to community development and socioeconomic change.

Q: What is your business model? Because of the need to educate many people, will you be offering a service to write white papers on relevant green IT topics?

A: The business model is likely to primarily consist of advisory services under a subscription model, given RedMonk’s aversion to the pay-for-play white paper model. Education is Continue reading