• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Carter interviewed on John Simonds’ AR podcast about the state of AR

icon-microphone-reduced-v-2.jpgIBM AR manager extraordinaire John Simonds (Twitter handle) interviewed Carter for his podcast series about AR that he posts on his  “Delusions of Adequacy” blog.  Topics we discussed were:

  • What is the state of A/R right now?
  • What is a good A/R practice/best practice?
  • What is a bad A/R practice or incident that we can learn from (without names)?
  • What could the A/R industry do to improve?

For the good and bad AR practices questions Carter looked at  both an AR practitioner practice and an AR management practice.

It was a fun and interesting discussion. Please visit  Podcast: An Analyst’s View of Analyst Relations – Carter Lusher of SageCircle to hear the interview.

Good post by IBM’s John Simonds on “Getting Your Executives to Cut Down Their Presentations To Analysts”

John is an AR professional running AR for IBM’s Lotus division. The post is well worth reading, click here to visit John’s Delusions of Adequacy blog. Here are a few extracts (with my emphasis in maroon):

2. If you can’t get your message delivered in 15 charts or less, you likely have clarification issues.

5. No chart is golden, (many) could (should) be sacrificed.

8. If the analyst wants to go off the charts, be willing to go as long as you stay on topic.

9. Use A/R to speak to the analyst before the briefing/discussion/meeting/conference to see Continue reading

Redmonk TV interviews IBM’s John Simonds on using social media for AR

In John Simonds on Twitter, blogs, & tags in Analyst Relations Redmonk analyst Michael Coté (Twitter, blog) interviews IBM analyst relations manager John Simonds (Twitter, blog) on how John uses social media for his AR work. Interesting and well worth watching.

Tip: If the video stops/starts and is jerky, hit the pause button. It will continue to stream in the background. Then, in a couple of minutes, you can hit play for uninterrupted viewing.