Today is the one year anniversary of SageCircle’s Analyst Twitter Directory. The first listing had 26 analysts from 13 firms, both boutiques and large firms. Many wondered how long before this fad faded away.
Far from being a dying fad, Twitter is transitioning to a regular communications tool for analysts and AR. Today the directory stands at 453 entries with 34 analysts added on Monday’s update alone. All the analysts who were on the original list are still twittering today, even if they are now former analysts. Analysts who were caught in the recent rounds of layoffs are using Twitter as a marketing and research tool as they hang out their own shingle. Analysts at the largest walled garden firms (Forrester, Gartner and IDC) have embraced Twitter with 202 entries in the directory, increasing the value of their personal brands. However, single practitioners and boutiques are leveling the playing field by being some of the most aggressive users of Twitter to increase their visibility.
The AR Twitter Directory is growing as well, from 52 entries when it launched on July 23, 2009 to 301 entries today. While AR professionals have been more tentative than analysts when it comes to using Twitter, savvy AR pros are making excellent strategic and tactical use of this tool.
Why aren’t you on Twitter yet?
If there is a conversation going on, can you afford not Continue reading