• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

The Analyst Twitter Directory is one year old!

icon-social-media-blue.jpgToday is the one year anniversary of SageCircle’s Analyst Twitter Directory. The first listing had 26 analysts from 13 firms, both boutiques and large firms. Many wondered how long before this fad faded away.

Far from being a dying fad, Twitter is transitioning to a regular communications tool for analysts and AR. Today the directory stands at 453 entries with 34 analysts added on Monday’s update alone. All the analysts who were on the original list are still twittering today, even if they are now former analysts. Analysts who were caught in the recent rounds of layoffs are using Twitter as a marketing and research tool as they hang out their own shingle. Analysts at the largest walled garden firms (Forrester, Gartner and IDC) have embraced Twitter with 202 entries in the directory, increasing the value of their personal brands. However, single practitioners and boutiques are leveling the playing field by being some of the most aggressive users of Twitter to increase their visibility.

The AR Twitter Directory is growing as well, from 52 entries when it launched on July 23, 2009 to 301 entries today. While AR professionals have been more tentative than analysts when it comes to using Twitter, savvy AR pros are making excellent strategic and tactical use of this tool.

Why aren’t you on Twitter yet?

If there is a conversation going on, can you afford not Continue reading