• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

The Analyst Twitter Directory is one year old!

icon-social-media-blue.jpgToday is the one year anniversary of SageCircle’s Analyst Twitter Directory. The first listing had 26 analysts from 13 firms, both boutiques and large firms. Many wondered how long before this fad faded away.

Far from being a dying fad, Twitter is transitioning to a regular communications tool for analysts and AR. Today the directory stands at 453 entries with 34 analysts added on Monday’s update alone. All the analysts who were on the original list are still twittering today, even if they are now former analysts. Analysts who were caught in the recent rounds of layoffs are using Twitter as a marketing and research tool as they hang out their own shingle. Analysts at the largest walled garden firms (Forrester, Gartner and IDC) have embraced Twitter with 202 entries in the directory, increasing the value of their personal brands. However, single practitioners and boutiques are leveling the playing field by being some of the most aggressive users of Twitter to increase their visibility.

The AR Twitter Directory is growing as well, from 52 entries when it launched on July 23, 2009 to 301 entries today. While AR professionals have been more tentative than analysts when it comes to using Twitter, savvy AR pros are making excellent strategic and tactical use of this tool.

Why aren’t you on Twitter yet?

If there is a conversation going on, can you afford not Continue reading