• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

IDS Scheer – Senior Manager of Analyst Relations and Alliances

Senior Manager of Analyst Relations and Alliances 

IDS Scheer

Job ID:  2009-1206

Location:  US East Coast or Midwest

Key Responsibilities: The Senior Manager of Industry Analyst Relations works with the Company’s public relations agencies, Executive leadership, and other Senior Management to create and implement communications plans that help to achieve the Company’s business goals and increase equity valuation.  

Primary responsibilities include driving the development of industry analyst relations strategy and messaging platform, in conjunction with other senior marketing personnel. This includes managing activities associated with executive positioning, product introductions, awards, product reviews, customer success stories, and actions such as business and/or technology acquisitions.  This Senior Manager Industry Continue reading

People on the Move in Analyst Relations – PricewaterhouseCoopers

Tim Singer is now the Manager of analyst relations for PricewaterhouseCoopers. He formerly was in charge of analyst relations at IDS Scheer.

Please join me in congratulating Tim and wishing him great success in his new position.

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