
Tag: industry analysts


Updates to Tekrati’s analyst blog directory

Gartner changes the date of the next Quarterly AR Call

Kleenex, Frisbee, and Magic Quadrant – what do they have in common?

Examples of analysts using blogs for research purposes
![Equipping Sales for the MQ Effect: the Magic Quadrant & Tech Vendors [part 7]](https://i0.wp.com/sagecircle.wordpress.com/files/2008/05/icon-mq-130.jpg?resize=450%2C450&crop=1)
Equipping Sales for the MQ Effect: the Magic Quadrant & Tech Vendors [part 7]

UBM buys Informa who bought Datamonitor who bought Ovum who bought…
![The Danger is Complacency: the Magic Quadrant & Tech Vendors [part 6]](https://i0.wp.com/sagecircle.wordpress.com/files/2008/05/icon-mq-130.jpg?resize=450%2C450&crop=1)
The Danger is Complacency: the Magic Quadrant & Tech Vendors [part 6]

Analysts and swag – A waste of time and money… or worse
![Moving the Dot: the Magic Quadrant & Tech Vendors [part 5]](https://i0.wp.com/sagecircle.wordpress.com/files/2008/05/icon-mq-130.jpg?resize=450%2C450&crop=1)
Moving the Dot: the Magic Quadrant & Tech Vendors [part 5]
![Homework – Talk to the Analyst: the Magic Quadrant & Tech Vendors [part 4]](https://i0.wp.com/sagecircle.wordpress.com/files/2008/05/icon-mq-130.jpg?resize=450%2C450&crop=1)
Homework – Talk to the Analyst: the Magic Quadrant & Tech Vendors [part 4]

Published research is only the tip of the iceberg

Analysts who blog versus Bloggers who analyze
![Homework – Gather Background Information: the Magic Quadrant & Tech Vendors [part 3]](https://i0.wp.com/sagecircle.wordpress.com/files/2008/05/icon-mq-130.jpg?resize=450%2C450&crop=1)
Homework – Gather Background Information: the Magic Quadrant & Tech Vendors [part 3]
![Common Mistakes: the Magic Quadrant & Tech Vendors [part 2]](https://i0.wp.com/sagecircle.wordpress.com/files/2008/05/icon-mq-130.jpg?resize=450%2C450&crop=1)
Common Mistakes: the Magic Quadrant & Tech Vendors [part 2]
![Don’t Obsess, Don’t Ignore: the Magic Quadrant & Tech Vendors [part 1]](https://i0.wp.com/sagecircle.wordpress.com/files/2008/05/icon-mq-130.jpg?resize=450%2C450&crop=1)
Don’t Obsess, Don’t Ignore: the Magic Quadrant & Tech Vendors [part 1]
THE TOP 5 Common Mistakes that Analyst Relations Programs Make
Presentation Tip: Watch out for the notes on PowerPoint slides

IDC lays off eight analysts and 15 additional staff

AR-Sales Partnership case study – Using a teleconference to raise Sale’s awareness of the analysts and improve AR’s strategic standing

Threatening analysts with canceled business if they don’t change draft research is rarely effective, often backfires

So, have you started planning and executing your Fall Symposium campaign yet?
![AR-Sales Partnership [part 5]: Use edu-marketing to drive participation](https://i0.wp.com/sagecircle.wordpress.com/files/2008/01/icon-dollar-euro.jpg?resize=450%2C450&crop=1)
AR-Sales Partnership [part 5]: Use edu-marketing to drive participation
![AR–Sales Partnership [part 4]: Take baby steps by rolling out a small pilot phase](https://i0.wp.com/sagecircle.wordpress.com/files/2008/01/icon-dollar-euro.jpg?resize=450%2C450&crop=1)
AR–Sales Partnership [part 4]: Take baby steps by rolling out a small pilot phase

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