• Recent Posts: Influencer Relations

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

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    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

IIAR Silicon Valley set for January 21st

Institute of Industry Analyst Relations (IIAR) cordially invites you to its 2010 kick-off meeting in Silicon Valley on Thursday, January 21, at Cisco’s headquarters in San Jose


  • Trends in the Analyst Ecosystem – SageCircle
  • IIAR Initiatives Update – IIAR board member Peggy O’Neill
  • Cocktails and Networking – Hosted by Cisco

Event: Institute of Industry Analyst Relations 2010 Kickoff Meeting
Date: January 21, 2010
Time: 6:00 – 8:00 pm US PT
Location: Cisco HQs in the heart of Silicon Valley

RSVP to Peggy O’Neill (peggy.oneill@analystrelations.org) for address and details by January 15.

Trends in the Analyst Ecosystem: 2010 will be a Year of Accelerating Change

 by SageCircle

2009 was a brutal but not fatal year for the IT and telecommunications industry analysts. There were widespread layoffs at the firms, but no firms imploded. Mergers and acquisitions continued to be a tool for financially strong firms, but we also saw the launch of new firms to counter any consolidation. Social media adoption by analysts grew, but it was lumpy. These and other factors provided significant challenges to the analyst relations (AR) community, itself under pressure from the recession. Unfortunately, even though the analyst ecosystem is emerging from the recession, 2010 will provide no respite for AR. In fact, AR will have to deal with accelerating change.  We expect Continue reading

What do PR agencies bring to the table for AR?

At the inaugural meeting a couple weeks ago of what is hoped to become the Silicon Valley chapter of the Institute of Industry Analyst Relations (IIAR, website, blog), I ran into Anne-miek Hamelinck, VP of Waggener Edstrom’s AR practice. I asked Anne-miek what she thought PR agencies brought to the table in terms of AR. Here is her answer.

Why AR professionals should consider joining IIAR

Last Thursday saw the inaugural meeting of what is hoped to become the Silicon Valley chapter of the Institute of Industry Analyst Relations (IIAR, website, blog). There was good attendance and a lively panel of independent analysts discussing their role in the analyst landscape. But will an IIAR chapter in the Silicon Valley really take off?

To provide perspectives on why AR professionals in the Silicon Valley and elsewhere should consider joining a professional organization like IIAR, SageCircle interviewed two top AR practitioners to get their opinions. The first is a short video with Anne-miek Hamelinck, VP of Waggener Edstrom’s AR practice.

The second opinion comes from Peggy O’Neill, who Continue reading

IIAR comes to the Silicon Valley

IMPORTANT UPDATE — LOCATION CHANGE —The IIAR meeting will be at the same date and time, but at a different location: Hewlett-Packard’s Palo Alto headquarters, the auditorium off the main lobby. 3000 Hanover Street, Palo Alto, CA 94304. Corner of Page Mill Road.

Since the beginning of the year, we have received periodic e-mails from members of SPAR (the Society of Analyst Relations Professionals) about what happened to SPAR and how to make it active again. SPAR was launched in June 2005 to provide AR professionals an association that would promote the growth of the AR profession and provide AR pros with a forum for networking. Alas, like many volunteer driven organizations, it eventually faded because the members were too busy with their day jobs to do all the work needed to keep SPAR going. 

So it was good news to receive the email from Peggy O’Neill and Evan Quinn (see below) announcing a meeting of the Institute of Industry Analyst Relations (IIAR) in the Silicon Valley. IIAR takes a different approach from SPAR in that there are modest dues that pay for a part time executive director.

Dave and Carter will be there, checkbooks in hands, and we encourage all AR professionals in the Bay Area to participate. Please spread the work to anybody that you know that works in AR and encourage them to attend.

Make sure to RSVP Peggy at peggy.oneill@hillandknowlton.com that you are attending.


You are cordially invited to the September 25th Silicon Valley meeting of the Institute of Industry Analyst Relations.

The purpose of the meeting is twofold: hold an industry dialogue with independent analysts, and gauge interest in launching a Silicon Valley chapter of IIAR.

The meeting will begin with a panel discussion about “life as an independent analyst in Silicon Valley.” Independent analysts Rob Enderle, Josh Greenbaum, Charlene Li, and Maribel Lopez have Continue reading

Whoa, I think people are going a little overboard on the IIAR “Analyst of the Year” survey

Don’t get me wrong, I think the IIAR “Analyst of the Year” survey was quite fun. We promoted it right here on the blog. But, good grief, folks are going a little overboard in reading into the survey that it signals some major shifts in the analyst industry.

The latest item about the IIAR survey that caused me to chuckle was the press release by Enterprise Strategy Group (ESG) touting “ESG Named One of World’s Top Ten Global Analyst Firms,” because it was ninth in the firm standing. Hurrah, we’re #9, we’re #9! Remember, only 116 AR professionals participated in the survey. So how many votes did ESG get to make it to ninth? Six or seven? If I saw this in a vendor analyst briefing presentation I would tell them to delete it, because it is the type of silly hype that would be red meat to analysts, like at ESG.