• Recent Posts: Influencer Relations

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

SageCircle’s “Introduction to Twitter for AR” webinar

logo-twitter.pngIn the last year, the Analyst Twitter Directory has grown from 58 entries to more than 610 analysts.There has been similar growth in the AR Twitter Directory with over 370 entries. Both directories are being updated weekly with new names. So if some of your top analysts and your peers are on Twitter, shouldn’t you be on Twitter as well?  

icon-phone-headset.jpgIn this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

65% of analysts think that social media can be useful for AR and analysts

icon-social-media-blue.jpgThis was another of many surprises for us from our survey of analyst about social media. That only 6% of analysts said “No” (n=257) was interesting because most of the text comments left for this question were negative. So the analysts who do not like the idea of interacting using social media really don’t like it.

Another “ah ha” was that only 17% were put off by the idea of AR including other analysts’ research or videos with analysts in the AR blogs (n=214). Also, 50% “would find it interesting to see what other analysts are saying about the vendor.” Who Continue reading