Posted on July 14, 2008 by sagecircle
Rarely do analysts call out another firm on perceived failures in research, but Rob Enderle does just that in Liars, Damn Liars and Statistics: Gartner Goofs on Server Numbers. Money quote:
“…However, the accuracy of these numbers even inside corporations (given how deals are accounted for) would suggest that getting within 5 percent of actual sales would be very difficult, let alone having a high level of confidence that under 1 percent actually signified real market leadership. …”
Rob then goes into an interesting discussion of the shortcomings of market share numbers and the methodologies used to create them. The article is well worth reading. It would be interesting – fun even – if more analysts engaged each other in the marketplace of ideas rather than having a monologue with clients.
SageCircle has long said that market share numbers from the market research analysts can provide interesting insights into the direction a market is going. However, relying on the numbers alone without Continue reading
Filed under: Analyst industry, News, Research Consumer | Tagged: analyst relations, AR, Gartner, industry analysts, IT analysts, IT industry analysts, market share, Rob Enderle, tech analysts | Comments Off on How to use analyst market share numbers after Gartner makes a “huge mistake” with server market share numbers
Posted on July 11, 2008 by sagecircle
Claire Dessaux, VP of Analyst Relations, Oracle
Skip MacSkill, Director, Global Analyst Relations, Nortel Networks
Melissa Selcher, Director, Analyst Relations, Cisco
Please join me in congratulating these folks and wishing them great success in their new positions.
Are you or someone you know on the move? Please let us know and we’ll post the news in future editions of People on the Move. Send us the information to info [at] sagecircle dot com.
Filed under: Analyst industry, News | Tagged: analyst relations, AR, Claire Dessaux, IT analysts, IT industry analysts, Oracle, tech analysts | 1 Comment »
Posted on July 8, 2008 by sagecircle
Well, well, Forrester loses another social media analyst inside of a week, this time Peter Kim (blog, Twitter handle). Unknown at this time whether Peter and Charlene leaving (see here) is a coincidence or the beginning of a trend.
Remember, most analyst firms have not invested in knowledge management systems so most information that analysts get in vendor briefings and other sources is stored between the ears of an analyst which means that it walks out Continue reading
Filed under: Analyst industry, News | Tagged: analyst relations, AR, Forrester, industry analysts, IT industry analysts, Peter Kim, tech analysts | 8 Comments »
Posted on April 30, 2008 by sagecircle
Sometimes IT and telecommunications vendors express frustration at the very existence of IT advisory analysts and their influence with the technology buyers (aka end users or IT managers). Often the vendors accuse the IT buyers of being lazy or stupid because they use the analysts instead of doing the research themselves. Bloggers are equally amazed at why end users would spend money on analyst contracts when there is so much information available for free on the Internet.
The reality is that the advisory analysts provide valuable services to technology buyers and have earned the trust of those buyers over the years. When they don’t understand the true reasons why the advisory analysts are widely used, vendor executives will miss opportunities to invest in analyst relations efforts. This is also true for the sales force who need to understand the motivations for using the analysts, Training is critical for preparing sales reps to handle lucrative deals that are impacted by IT analysts.
There are a number of reasons why IT advisory analysts exist and Continue reading
Filed under: Analyst industry, AR management, Influencers, Vendor Sales and Analysts | Tagged: analyst relations, AR, CIO, end user, industry analysts, IT buyer, IT executive, IT industry analysts, IT manager | 4 Comments »