• Recent Posts: Influencer Relations

    Why KCG’s analyst relations awards beat the IIAR’s

    Why KCG’s analyst relations awards beat the IIAR’s

    We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that KCG‘s awards are more useful than the IIAR‘s, both primarily reflect corporate performance rather than that of the AR teams. As a result, there’s very little that AR teams can do better or worse in these […]

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

Make sure to attend relevant Magic Quadrant presentations at Symposium ITxpo Marketplace Theater (part 4 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

Logo - Symposium 2009One of the recommendations that the Gartnerians gave on the AR Call was to attend some Magic Quadrant (MQ) presentations at the ITxpo Theater. This is a suggestion that we heartily endorse.

AR professionals are probably so tired of thinking about the MQ and arguing with the analysts – especially if the update project was relatively recent – that it would be easy to blow off this opportunity. However, attending a presentation like this can provide some excellent opportunities to gather some insights such as:

  • How analysts tend to position the research to end-user clients
  • How analysts engage their end-user clients when answering questions about the MQ
  • Intelligence when the MQ might be updated
  • Intelligence about how the market criteria are evolving
  • Intelligence about how the analyst might rearrange the dots if it has been many months since the last update

SageCircle Technique:

  • AR teams should identify and prioritize which MQ presentations to attend
  • AR should chat with the end users after a presentation to learn more about how they use the Continue reading

Time is running out for influencing Gartner’s Fall Symposia agendas

I just came across some interesting tweets (click on image to enlarge) by Gartner’s Jeff Mann (bio, Twitter). It seems that he is deep into planning Gartner’s Fall 2008 EMEA Symposium in Cannes. Money quote from a tweet: “Pouring 10 kilos of Symposium presentations into a 3 kilo sack.” Do you think that topics and presentations that are critical to your company are guaranteed to make the list of presentations? Or, will your important topics get cut?

As we said in So, have you started planning and executing your Fall Symposium campaign yet?, vendors can contribute ideas on what to include at Symposia. However, the analysts are not mind readers so Continue reading