• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Make sure to attend relevant Magic Quadrant presentations at Symposium ITxpo Marketplace Theater (part 4 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

Logo - Symposium 2009One of the recommendations that the Gartnerians gave on the AR Call was to attend some Magic Quadrant (MQ) presentations at the ITxpo Theater. This is a suggestion that we heartily endorse.

AR professionals are probably so tired of thinking about the MQ and arguing with the analysts – especially if the update project was relatively recent – that it would be easy to blow off this opportunity. However, attending a presentation like this can provide some excellent opportunities to gather some insights such as:

  • How analysts tend to position the research to end-user clients
  • How analysts engage their end-user clients when answering questions about the MQ
  • Intelligence when the MQ might be updated
  • Intelligence about how the market criteria are evolving
  • Intelligence about how the analyst might rearrange the dots if it has been many months since the last update

SageCircle Technique:

  • AR teams should identify and prioritize which MQ presentations to attend
  • AR should chat with the end users after a presentation to learn more about how they use the Continue reading

Time is running out for influencing Gartner’s Fall Symposia agendas

I just came across some interesting tweets (click on image to enlarge) by Gartner’s Jeff Mann (bio, Twitter). It seems that he is deep into planning Gartner’s Fall 2008 EMEA Symposium in Cannes. Money quote from a tweet: “Pouring 10 kilos of Symposium presentations into a 3 kilo sack.” Do you think that topics and presentations that are critical to your company are guaranteed to make the list of presentations? Or, will your important topics get cut?

As we said in So, have you started planning and executing your Fall Symposium campaign yet?, vendors can contribute ideas on what to include at Symposia. However, the analysts are not mind readers so Continue reading