• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Enterprise Management Associates (EMA) lays off analysts

Logo - EMASageCircle has received credible intelligence, subsequently confirmed, that EMA has  initiated a job action resulting in analyst lay offs. We will continue to provide updates as we learn new information.

  • Update: 5/15/09 11:41 am PT – Sent request for confirmation to EMA’s press office
  • Update: 5/15/09 12:11 pm PT – Initial post and first confirmed names added name to analyst list
  • Update: 5/18.09 8:52 am PT – Official statement from EMA

Of course, layoffs impact real people with families and obligations. Often AR people are genuinely friendly with the analysts they work with and this sort of news can be a shock. Unfortunately for AR professionals, analyst firm layoffs also raise important issues that need to be addressed ASAP no matter how much sympathy they feel for the analysts caught in the layoffs.

Official Statement from EMA

Received via email on Sunday, May 17, 2009:

For several years, EMA™ has achieved strong growth, averaging 30% annually. The company has been proactive in growing the analyst team in anticipation of future demand. This has added significantly to EMA’s technical depth and overall industry outreach (particularly in advising IT organizations). However, the current economic conditions have slowed the firm’s rate of growth. As a result, EMA has taken actions to align its resources with the demand anticipated for 2009. Management came to the difficult decision to reduce the analyst staff by two positions and internal support staff by one position. These minor adjustments will ensure EMA remains financially healthy and positioned for long term growth.

Rick Sturm, CEO and Founder

Background

In addition to the analysts, EMA’s marketing Continue reading