• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

VMware job opening — Group Manager, Industry Analyst Relations

We especially like this required capability: “A very, very good sense of humor”

Job ID 16341-VM (click here and search on Job ID or analyst relations”

VMware logoDivision Marketing

Job Location CA-Palo Alto (Corp)  

Group Manager, Industry Analyst Relations

Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and go green. With 2008 revenues of $1.9 billion, more than 130,000 customers and more than 22,000 partners, VMware is one of the fastest-growing public software companies. VMware’s award-winning technology, market-leading position and culture of excellence provide the more than 6,600 passionate people we employ in 40 locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.

Corporate Marketing sets strategy and works with employees throughout the world to execute an integrated marketing plan across all marketing channels and geographies to support marketing strategy and direction for specific VMware solutions. The Corporate and Field Marketing teams work extensively with sales, product management and product marketing as well as outside agencies in order to execute integrated marketing campaigns and programs that include online, print, email, direct mail, webinars, seminars, tradeshows and executive marketing sessions.

The Industry Analyst Relations Group Manager will be responsible for leading analyst relations efforts for VMware’s management and Continue reading

Analyst Relations Job Opening in New York

Logo - RosettaRosetta

Analyst Relations Manager – Tribeca/New York, NY

About the Job

The Analyst Relations Manager will be responsible for establishing and raising awareness for Rosetta as one of the leading interactive agencies in the country to ultimately help drive new business for the agency. They will be charged with developing a broader and deeper awareness for Rosetta throughout the analyst community to increase coverage in key reports and rankings. This role will be responsible for developing the overall AR strategy for Rosetta, maximizing the Rosetta/Forrester relationship through the remainder of 2009 and planning for the development of future analyst relationships. This position will report to the Vice President of Marketing.

Essential Duties and Responsibilities include:

  • Development of and execution of a master AR strategy for Rosetta
  • Development and management of a master inventory of key Continue reading
Follow

Get every new post delivered to your Inbox.