• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Analyst Relations in Transit – a new SageCircle service

Unfortunately some highly qualified Analyst Relations (AR) professionals are getting caught up in company downsizings. To facilitate the networking of AR pros “in transit” between jobs and AR managers at vendors with positions to fill, SageCircle is launching a new service: the “AR in Transit” page.

For the time being the directory will be a page in the left navigation menu with a simple list of names and email addresses. blog links and Twitter handles. AR managers, please let us know what additional information you would like (e.g., years of AR experience, geography and so on) to help you target your outreach.

Of course this is a free service by SageCircle for the AR community.

AR professionals that want to be listed (and AR managers who want their open AR job openings highlighted) send us an email to “info [at] sagecircle.com”

Here is the initial list:

The list has been move to its permanent location AR in Transit, which can be found in the left navigation bar under Pages.

Yankee analysts – Ovum and IDC are hiring

Update: 8/28/08 11:13 am PT – SageCircle has already forwarded contact information for four former Yankee analysts to analyst firms. If you are in contact with any former analysts please let them know about this free service.

SageCircle has been contacted – via Twitter – by IDC and Ovum indicating that they would be delighted to talk with former Yankee analysts about career opportunities. If interested, send your contact information to “info [at] sagecircle.com” and we will pass the information to the appropriate managers at the firms.

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