• Recent Posts: Influencer Relations

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    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

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    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

The evolution of the IT analyst industry – a fireside chat

Focusing on the IT analyst business, its beginnings and weaknesses in the original model bringing technology and business together over the course of the last 20 years.

Panelists: Jonathan Yarmis with Gideon Gartner and Carter Lusher

Click here or on the graphic to play the video

SageCircle AR Podcast for December 15, 2009

SageCircle AR Podcast ArtworkThe AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Visit the podcast page to download the MP3 file or listen to the episodes on your computer.  Click here to subscribe to the podcast within iTunes

SCP 15: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

[00:00]  Opening

[01:06]  News – Gartner acquires AMR Research

[09:10]  How likely is it that Gartner will retain AMR analysts and sales representatives

[14:37]  Interview with Datamonitor-Ovum Research Fellow Jonathan Yarmis about his role

[21:06]  How the new Datamonitor-Ovum will encourage collaboration between Continue reading

SageCircle AR Podcast for December 1, 2009

SageCircle AR Podcast ArtworkThe AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Visit the podcast page to download the MP3 file or listen to the episodes on your computer.  Click here to subscribe to the podcast within iTunes

SCP 14: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

[00:00]  Opening

[01:06]  News – hiring up in analyst ecosystem

[02:54]  Interview with Datamonitor-Ovum Research Fellow Jonathan Yarmis on the new strategy for Datamonitor-Ovum

[12:22]  Analysis by SageCircle of the new Datamonitor-Ovum strategy

[22:43]  Upcoming Continue reading

AMR retrenches to focus on core, lays off reported 10%

logo-amr-research.gifMore information to follow. Check back frequently for updates.

  • Update 1 – 1/9/09 6:40 am PT -Initial list of analysts
  • Update 2 – 1/9/09 7:19 am PT – Added name to list
  • Update 3 – 1/9/09 8:24 am PT – Initial analysis added
  • Update 4 – 1/9/09 11:19 am PT – Statement from AMR CEO added
  • Update 5 – 1/12/08 5:36 am PT – Added name to list
  • Update 6 – 1/12/08 2:24 pm PT – Added three names to list

Statement from Tony Friscia, CEO, AMR Research

Via email — “It is true that we eliminated some positions (about 10%) across each department in the company due to the economy. While this includes several research positions, we are not eliminating any coverage areas. This also does not impact client services. We are eager to see the economy turn around soon.”

Analysis

This appears to be a case of a firm retrenching to its core coverage and market. In late 2007 AMR started expanding on its enterprise applications and supply chain base to address more horizontal topics (e.g.,see Interview with AMR CEO Tony Friscia and VP Jonathan Yarmis on AMR’s new “emerging and disruptive technologies” service). Expansions like this require not just analyst horsepower, but also the ability to get the sales force to understand the new selling propositions and prospect base for the new research. This retrenchment could be an acknowledgement that this type of expansion in this economic client is not something that AMR could afford.

One interesting data point is the Continue reading

Social media as a channel for analyst conversations

icon-social-media-blue.jpgFreeform Dynamics analyst Dale Vile (Twitter handle) has an interesting post, The importance of the back channel, on the Open Reasoning blog. In the post, Dale discusses the value social media can play in moving public conversations into private channels. Money quote:

“Consider, for example, that while it is obvious when a blog post or a tweet on Twitter sparks an open conversation in public, it is not so obvious when it prompts a private exchange via email, instant messaging, the telephone, or some other mechanism. Indeed, it is quite common in my experience for two related threads to be running in parallel, one in public and one in the private back channel. More commonly, however, the back channel exchanges are spin-off conversations that have their roots in the public discussion, but take it down a different route.”

However, social media is a channel in and of itself for some analysts. Jeremiah Owyang (blog, Twitter handle) from Forrester in a post on Edelman AR pro Jonny Bentwood’ Technobabble 2.0 blog explains:

“I’ll be very clear on this as an analyst. If you want to influence me, be in a conversation and dialog with me, in person, online, and wherever I go.”

Jeremiah is heavy into conversations via comments to his blog and Twitter tweets.

AMR Research disruptive technology analyst Jonathan Yarmis Continue reading