• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Yankee Group experiences new round of layoffs

Credible reports are coming in that Yankee Group is laying off another group of analysts. We will continue to provide updates as we learn new information.

  • Update 1 – 1/15/09 8:59 am – Posted official statement from Yankee Group
  • Updated 2 – 1/15/09 9:07 am – Added two analysts to list

Official Statement

Sent: Thu, January 15, 2009 8:50
Subject: Yankee Group update

Hi Carter,

I’ve appreciated our open dialogue over the past few months, and I wanted to update you on some company news at Yankee Group.

Emily Green just posted a blog at Continue reading

Role of social media in uncovering the Gartner and AMR analyst layoffs

icon-social-media-blue.jpgThe last few days have been interesting regarding the layoffs at Gartner and AMR. Laying off workers (about 1% of analysts for Gartner so far), canceling unprofitable events (such as Spring Symposium), and so on are so typical for any company in this economic environment. In fact, more layoffs or other services cancelations would not be atypical. 

However, what makes this situation more interesting is the role social media played in bringing the layoffs to the attention of stakeholders in the analyst ecosystem. In the past the analyst firms were able to get away with keeping layoffs under the radar screen because any one client, end user or vendor, would only discover “missing” analysts that they personally interacted with on a regular basis. This process of discovering missing analysts would also occur over days or weeks because few clients have frequent contacts with multiple analysts. When layoffs occurred under the radar nobody got the big picture about all the departures and put the pieces together.

Well, that approach ended on Friday. SageCircle became the hub for information about reports of layoffs and then fed that back to the AR community via Twitter, Facebook and our blog. Our raising the issue then got us more data points via Twitter and email. Very quickly we were able to ascertain that the departures were not just the usual turnover in the employee base, but job actions by AMR and Gartner affecting a number of analysts.

Certainly, Twitter and other social media have been used in other breaking news instances, including natural disasters or terrorist related. However, most members in the analyst ecosystem have been laggards when it comes to adopting social media. This might be the first case of Twitter, Facebook and an AR blog being used to Continue reading

Yankee Group official statement – List of analysts laid off

As SageCircle receives more information about which Yankee Group analysts have been caught in this reorganization we will add them to this list.

Updated: 8/28/08 9:05 am PT – Removed Nick Spencer from list per his request. According to Mr. Spencer: “left YG some weeks ago to take a position at RIM.”

Updated: 8/27/08 6:00 pm PT – According to source, Yankee will retain only 28 analysts. According to the ARinsights’ ARchitect analyst database, Yankee had 82 analysts before this reorganization.

Updated: 8/27/08 10:57 am PT – 12 names added

Updated: 8/27/08 10:31 am PT – seven names added. Also, the overall number of layoffs is being reported at 25% of headcount, not the originally thought 10%

Updated: 8/26/08 3:14 pm PT – one name added

Sign up for the free SageCircle Coffee Talk “What to do when an analyst is laid off” on Tuesday, September 2nd, at 8:30 am US Pacific time. Register at http://www.sagecircle.com/pages/Coffee_talk

 

Here is the official statement that Yankee Group provided SageCircle on 8/26/08:

“Yankee Group is making changes to better align the company for success. Known as Continue reading

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