• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Twitter Lists – A dual-edged sword for analyst relations

icon-social-media-blue.jpgTwitter has rolled out a new feature called “Lists” that permits any user to publish a list of Twitter handles. If someone else clicks on that list (e.g., simple example) they can easily see all the tweets from everybody on that list. Also by clicking on the “View List Page” to the right of the list title, you can see all the handles associated with that list. This new feature makes it very easy to follow a list so that you can go to it with a single click. 

It is very easy to create a list, just click on “New List” in the right hand navigation bar of your Twitter.com page; type in a title; select the Privacy status of Public or Private; and start adding handles to your list. Adding handles can be done from a simple search function, your “Following” or “Followers” list (Lists icon to right of the avatar), or from someone’s profile page. Your list will then show up in the right hand navigation bar. Lists can be broad (e.g., Gartner’s single list of all analysts) or targeted (e.g., Forrester’s multiple lists of analysts by client type).

You can find links to the analyst firm Twitter Lists on Carter’s Twitter page www.twitter.com/carterlusher. As of this blog post, seven Lists by analyst firms have been identified. If you have found other analyst firm Lists please sent a link to “info [at] sagecircle [dot] com” and we’ll add them to the list of lists.

However, there are more aspects to Twitter Lists than the ones mentioned above. SageCircle clients can set up an inquiry to get a quick tutorial on Twitter tips and tricks, which includes the use of Lists.

This new Twitter feature can be a useful tool for analyst relations (AR) teams. For instance, there could be a List for all the member of the AR team to make it easy for analysts to find all the relevant AR team members to follow. There could be lists for your company’s thought leaders or the domain experts for a particular product or market. These are all great ways to promote your colleagues or others and increase their followers, especially analysts.

What about an AR team’s analyst lists? Could they be turned into a Twitter List so that it would be easy for AR’s colleagues to find and follow relevant analysts? While simple to do, would you want to publish a list of your analysts for the entire world – including your competitors – to see? We think not and do not recommend that Continue reading

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