• Recent Posts: Influencer Relations

    Analyst Relations Value Forum to discuss Tragic Quadrant

    Analyst Relations Value Forum to discuss Tragic Quadrant

    The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, ESG and Machina (Gartner’s IoT […]

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

Mastering the Hype Cycle – Highly recommended for different reasons for different audiences

Gartner’s Hype Cycle (official definition) is a research graphic that is far more useful than the Magic Quadrant, even if it is not as visible as the MQ. While it is not obsessed over like the MQ, Gartner has built a franchise around the Hype Cycle with the annual July spate of around 90 Hype Cycle research notes.   These cover an average of 1,300 technologies and the related graphics are used in many conference presentations.

While the Hype Cycle provides valuable insights into how technology is adopted, Gartner has not provided much insight into the Hype Cycle itself. This is not all that unusual for IT industry analysts firms that are focused on cranking out topical research papers rather than teaching their clients and the marketplace about how to use the research. There is the “Understanding Gartner’s Hype Cycles” research note that accompanies the annual Hype Cycle series of research notes. However, there is only so much understanding that can be crammed into 12 to 14 pages. That is why this new book on the Hype Cycle has the potential to very useful.

Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Harvard Business Press, $19.77 + S&H on Amazon) is by Hype Cycle creator Jackie Fenn and colleague Mark Raskino. The book has two goals. First is to ensure that the reader is completely conversant about what the Hype Cycle is and is not. The second is provide insights into how the Hype Cycle can be used by innovation champions inside corporations to make sure that innovations are brought in at the right time.

“Part 1: The Hype Cycle” does a thorough job of explaining the Hype Cycle with lots of stories to illustrate points. Even somebody as familiar with the Hype Cycle as Continue reading