• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

An update on Twitter and the industry analysts – activity grows

icon-social-media-blue.jpgWith industry analysts continuing to sign up for Twitter handles – we have added 67 names in last two weeks – we thought it was time to do a quick refresher on how analysts are using Twitter.

A significant example you should read is Gartner analyst Jeffrey Mann discussing why he uses Twitter in his blog post Why I Tweet. In a very short post, Jeff covers a lot of ground in terms of the value he gets from Twitter. Here is a killer extract from that post: “I have used it to test out ideas that eventually make their way into this blog or my more formal research notes.” Hmm, that says to me that any AR team that deals with Jeffrey needs to part of that conversation.  How many other analysts are doing the same thing?  Have you done an inquiry with your key analysts?

 Listed below are some tweets that we believe illustrate well the different uses of Twitter by the analysts. Each shows the value of AR teams being on Twitter and following analysts.

 EXAMPLE: Analyst discussing customer information after I tweeted a question to his comment about the customer presentations at a vendor event. This shows a quick and easy dialog finding out what sort of information the analyst prefers

 rwang0 Hearing some very industry specific and solution focused customer presentations at the Progress Software event

rwang0 @carterlusher customers who present their problem, how the tech addressed the solution, & what was the business and tech benefits are best

EXAMPLE: Journalist asking analyst about a vendor announcement. This could signal that the journalist might have a formal interview with the analyst later. Continue reading

Redmonk Michael Cote on dealing with analysts

Interesting set of slides from Redmonk analyst Michael Cote. Click on the graphic to visit Michael’s blog post.

Redmonk TV interviews IBM’s John Simonds on using social media for AR

In John Simonds on Twitter, blogs, & tags in Analyst Relations Redmonk analyst Michael Coté (Twitter, blog) interviews IBM analyst relations manager John Simonds (Twitter, blog) on how John uses social media for his AR work. Interesting and well worth watching.

Tip: If the video stops/starts and is jerky, hit the pause button. It will continue to stream in the background. Then, in a couple of minutes, you can hit play for uninterrupted viewing.

Announcing a new “Page” – Analyst Tips for AR

There are many interesting blog posts by industry analysts providing tips to the analyst relations (AR) community on how best to interact with the analyst. This is very useful information for AR professionals, both to improve their AR execution, but also to get insights into their analysts.

For awhile, SageCircle has kept a running list of links to these suggestions in a blog post originally published in early February and then updated periodically. The problem is that this particular post is not easy to find unless you knew to look for it. Starting today we have elevated this information into a “Page” called Analyst Tips for AR. A Page is a non-dated post and always shows up in the “Pages” box, which we have at the top of the left navigation bar. A feature of this Page will be a list of updates. This should make it easier for SageCircle readers to keep up with the tips and tricks that the analysts are offering.

In today’s rather large update we have added 14 34 suggestions from three nine analysts. However, because we got a bit behind in updating the list, there are going to be new links added throughout Continue reading

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