• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Former Forrester analyst criticizes the Wave… but why did he wait?

Source: Corporate Integrity website

Source: Corporate Integrity website

Michael Rasmussen (blog, bio, Twitter) is a former Forrester analyst now with his own boutique firm, Corporate Integrity. In his recent blog post The Forrester GRC ‘Ripple’ (OOOPS . . . I Mean, ‘Wave’) Michael calmly dissects the Wave methodology and makes several suggestions for improving it. It is well worth the read. 

However, this SageCircle blog post is actually in response to a Twitter direct message Carter received about Rasmussen’s post: “while part of me admires Rasmussen for offering critique, why didn’t he do so while AT Forrester? Hints at sour grapes.”

Probable Answer: It was only after he left the firm could he see the problem in the methodology

Major firms are constantly tweaking their methodologies with input from the analysts. But that is typically done around the edges with the goal of increasing the efficiency, fixing minor problems, or silencing vendor complaints. Frankly, it is the rare analyst at a major firm who takes the time to do an in-depth analysis of her firm’s research methodology to see where it is really broken. This lack of observations occurs for a variety of reasons:

  • Analysts are too busy with day-to-day activities
  • They drank the kool-aid that what the firm does is perfect
  • “If it ain’t broken, don’t fix it” attitude toward things that appear to be working

So Rasmussen should not be criticized for not criticizing the Wave methodology when he was an employee of Forrester. Rather than think of this post as “sour grapes,” it is much more likely that he did not have an “ah, ha!” moment until he was on the outside looking in.  We all know that hindsight is 20-20.

SageCircle Technique:

  • Research consumers and AR professionals should develop a deep understanding of the methodologies used by their key analysts
  • Research consumers should press analysts for detail on Continue reading