• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

GigaOM launches new virtual analyst network to distribute analyst research

GigaOM (see below for background on GigaOM) announced (click here and here to read the announcements) on Thursday May 28, the launch of GigaOM Pro. This new service is a virtual analyst network that will make available analyst research reports on a subscription basis. This report is based on a briefing for SageCircle by GigaOM VP of Research Michael Wolf in advance of the launch and subsequent research.

Logo - GigaOM Pro 

The new network is focused on research publishing and will not be selling retainer advisory or consulting services. If a subscriber likes the research from a particular analyst contributor they are free to contact the analyst and arrange for additional services directly from the analyst or boutique firm. 

The GigaOM analyst network will consist of analyst boutique firms and single practitioners. There is a large pool of analysts that fit that description, many of whom started in the analyst business working for one or more of the larger firms or a management consulting firm. The number of single practitioners has gone up in 2009 as many analysts laid off by existing firms have decided to launch their own practice. At the time of launch the GigaOM Pro network will consist of ten contributors with plans to add more. The lineup in the GigaOM Analyst Network:

  • Dixon, Colin – TDG (IPTV, Online video)
  • Gilbert, George – TechAlpha (IT infrastructure)
  • Greeson, Michael – TDG (broadband)
  • Happe, Rachel – The Community Roundtable (social media and enterprise applications)
  • Hawley, Steve – tvstrategies (television)
  • Hendrix, Phil – Institute for Mobile Markets Research (mobile)
  • Sharma, Chetan –Sharma Consulting (mobile)
  • Tarczon, Andy – TDG (mobile)
  • Urbanski, Juergen – TechAlpha (IT infrastructure)
  • Wheelock, Clint – Pike Research (cleantech)

In terms of market coverage, GigaOM Pro will launch with four domains:

  1. IT infrastructure and cloud computing
  2. Mobile computing
  3. Consumer technology
  4. Clean technology

The goal is not to compete with the existing large analyst firms like Forrester, Gartner or IDC. Rather, GigaOM is looking to create an alternative distribution model that offers a continuing stream of research reports from a portfolio of analysts at a reasonable price, initially under $100 for an annual subscription. The play is to be a market expander by seeking out a huge potential market that the current analyst firms cannot reach with their business models. This could actually help the major firms in Continue reading

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