• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

AR job opening – Microsoft Windows

Title – Director, Analyst Relations

  • Product: Windows
  • Job Code: 256562
  • Location: WA – Redmond
  • Travel Required:

This is a senior leadership role in our corporate PR team that will be directing and managing Analyst Relations (AR) agenda for the Windows Business Group. This is a role with growth potential that owns the overall AR strategy for Windows in the enterprise and with consumers, managing agency resources, developing and maintaining relationships with senior executives and product/marketing team stakeholders, budget, planning and execution. This is a strategic, high-profile role for Windows Business as we continue to drive our current versions of our software and services as well as preparing the market for future versions of Windows software and services. You will also have the opportunity to work with an incredibly talented, creative, hard working and fun group of people.

Responsibilities include:

• Developing the overall AR plan for Windows in the enterprise and for consumers, including current and future versions of our software and services to drive perception-changing coverage that helps the company achieve its business goals.

• Acting as a strategic communications resource to internal business and sales teams on Continue reading

People on the Move in Analyst Relations – Kent Cook to Microsoft

Kent Cook has joined Microsoft as Director, Corporate Analyst Relations. Formerly Kent was an AR manager with Dell and Intel.

Please join us in congratulating Kent and wishing him great success in his new position.
 

 

 

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Are you or someone you know on the move? Please let us know and Continue reading

Microsoft job opening – Director, Corporate Analyst Relations

Location: Redmond, WA

Apply online at Monster.com

The successful candidate will be responsible for defining and managing the successful delivery of key company-wide initiatives. Responsibilities will include:

  • Driving AR strategy for key corporate initiatives(s)
  • Maximizing Microsoft’s leverage of Continue reading
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