• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

AR job opening – Microsoft Windows

Title – Director, Analyst Relations

  • Product: Windows
  • Job Code: 256562
  • Location: WA – Redmond
  • Travel Required:

This is a senior leadership role in our corporate PR team that will be directing and managing Analyst Relations (AR) agenda for the Windows Business Group. This is a role with growth potential that owns the overall AR strategy for Windows in the enterprise and with consumers, managing agency resources, developing and maintaining relationships with senior executives and product/marketing team stakeholders, budget, planning and execution. This is a strategic, high-profile role for Windows Business as we continue to drive our current versions of our software and services as well as preparing the market for future versions of Windows software and services. You will also have the opportunity to work with an incredibly talented, creative, hard working and fun group of people.

Responsibilities include:

• Developing the overall AR plan for Windows in the enterprise and for consumers, including current and future versions of our software and services to drive perception-changing coverage that helps the company achieve its business goals.

• Acting as a strategic communications resource to internal business and sales teams on Continue reading

People on the Move in Analyst Relations – Kent Cook to Microsoft

Kent Cook has joined Microsoft as Director, Corporate Analyst Relations. Formerly Kent was an AR manager with Dell and Intel.

Please join us in congratulating Kent and wishing him great success in his new position.
 

 

 

___________________________________

Are you or someone you know on the move? Please let us know and Continue reading

Microsoft job opening – Director, Corporate Analyst Relations

Location: Redmond, WA

Apply online at Monster.com

The successful candidate will be responsible for defining and managing the successful delivery of key company-wide initiatives. Responsibilities will include:

  • Driving AR strategy for key corporate initiatives(s)
  • Maximizing Microsoft’s leverage of Continue reading