• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

AR job opening – Microsoft Windows

Title – Director, Analyst Relations

  • Product: Windows
  • Job Code: 256562
  • Location: WA – Redmond
  • Travel Required:

This is a senior leadership role in our corporate PR team that will be directing and managing Analyst Relations (AR) agenda for the Windows Business Group. This is a role with growth potential that owns the overall AR strategy for Windows in the enterprise and with consumers, managing agency resources, developing and maintaining relationships with senior executives and product/marketing team stakeholders, budget, planning and execution. This is a strategic, high-profile role for Windows Business as we continue to drive our current versions of our software and services as well as preparing the market for future versions of Windows software and services. You will also have the opportunity to work with an incredibly talented, creative, hard working and fun group of people.

Responsibilities include:

• Developing the overall AR plan for Windows in the enterprise and for consumers, including current and future versions of our software and services to drive perception-changing coverage that helps the company achieve its business goals.

• Acting as a strategic communications resource to internal business and sales teams on Continue reading

People on the Move in Analyst Relations – Kent Cook to Microsoft

Kent Cook has joined Microsoft as Director, Corporate Analyst Relations. Formerly Kent was an AR manager with Dell and Intel.

Please join us in congratulating Kent and wishing him great success in his new position.
 

 

 

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Are you or someone you know on the move? Please let us know and Continue reading

Microsoft job opening – Director, Corporate Analyst Relations

Location: Redmond, WA

Apply online at Monster.com

The successful candidate will be responsible for defining and managing the successful delivery of key company-wide initiatives. Responsibilities will include:

  • Driving AR strategy for key corporate initiatives(s)
  • Maximizing Microsoft’s leverage of Continue reading