• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Ask analysts about their conversations with IT buyers

AR Metrics & MeasurementMarc Duke in Playing the numbers game? makes an excellent point about asking analysts during an interaction about the number of end users they advise. As we frequently say, linking the analyts to revenue / sales deal impact is a critical tool for establishing AR’s strategic business value to the company.

When I tweeted about Marc’s post, monkchips (James Governor, co-founder of Redmonk) of course had to reply.

@carterlusher at redmonk ask how many developers and architects we talk to. not the same as “end-user clients” but certainly valuable

I then challenged James to Continue reading

Redmonk goes green with Greenmonk

Too often analyst relations (AR) professionals and analyst services buyers, both vendors and end user clients, focus on the larger firms. While this focus is natural because the larger firms have greater market presence and a large dedicated sales force, ignoring boutique analyst firms misses the opportunity to obtain interesting insights and advice or to brief a potential market influencer. Of course, not all boutique firms are relevant, so AR and buyers need to do their due diligence to ensure that time and money is not wasted. This post is one in a series to introduce the community to an interesting boutique firm.

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Redmonk is a boutique firm, founded in December 2002, which is primarily oriented towards open source or bottom up adoption of technologies like Linux, Apache, MySQL and PHP. In May 2008, RedMonk announced the launch of a new line of business, Greenmonk, and the hiring of a new analyst, Tom Raftery. Greenmonk’s research agenda covers green and sustainability issues, both the emerging green technology and how this technology is applied.

This email interview was conducted with RedMonk co-founder James Governor and Greenmonk analyst Tom Raftery.

SageCircle Question: James and Tom, thanks for speaking with SageCircle on the launch of Greenmonk. Can you give us the elevator pitch for this new analyst firm?

 A: Greenmonk is not a new firm, it’s a new line of business for RedMonk, which is an existing analyst company. We see Greenmonk as an extension of our existing business. Greenmonk will bridge top down and bottom up sustainability- with a bias towards open data, shared source and social media – as they apply to community development and socioeconomic change.

Q: What is your business model? Because of the need to educate many people, will you be offering a service to write white papers on relevant green IT topics?

A: The business model is likely to primarily consist of advisory services under a subscription model, given RedMonk’s aversion to the pay-for-play white paper model. Education is Continue reading

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