• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Online SageContent Library demonstrations scheduled

An AR encyclopedia at your fingertips

The Online SageContent Library save you time by eliminating the “reinvention of the wheel” syndrome. With examples, checklists, templates and SageToolsTM, the Online SageContentTM Library has what you need to do your job quicker and easier.  For example, why create your own checklists when you can download them from the Online SageContentTM Library?  Click here to learn more.

Benefits: Saves You Time while Improving the Outcome

AR is a profession driven by the need for efficiency and effectiveness. The Online SageContentTM Library assists with both by providing a searchable resource that incorporates our vast knowledgebase of proven AR best practices.  The analyst ecosystem is dynamic, and SageCircle continuously adds new techniques to the AR toolbox. We are using a wiki as the publishing platform so that we can continually refresh the knowledgebase with new insights and new best practices.

Demos

We are conducting a series of short 15-minute webinars to demo the Online Library’s features and functions.   After the formal presentation we will open it up for questions.

 

Register for a session now by clicking a date below:

 

Wed, May 6, 2009 9:00 AM – 9:30 AM PDT

 

Thu, May 7, 2009 12:00 PM – 12:30 PM PDT

 

Thu, May 14, 2009 9:00 AM – 9:30 AM PDT

 

Thu, May 14, 2009 4:00 PM – 4:30 PM PDT

 

Fri, May 22, 2009 10:00 AM – 10:30 AM PDT

 
 

Once registered you will receive an email confirming your registration with the connection information you need to join the Webinar.

The blog is only the tip of the iceberg

 One of the common questions we get is whether IT managers will continue to purchase industry analyst research when “so much is on the analysts’ blogs.” There are two reasons why this is not likely. The first is that the average Forrester or Gartner analyst’s blog is only a small fraction of what they publish. The formal research behind the firewall is several orders of magnitude more detailed with much more in the way of recommendations. Second is that most IT buyers don’t buy analyst contracts solely for the written research, but mainly to get phone-based inquiry access to analysts so that the analysis, research and recommendations can be tailored to their specific situations. In fact, well written blogs should actually increase business for the analyst firms by increasing their visibility.

Wait a minute! Do readers of the SageCircle blog also have the same impression about us? That the blog contains all the good stuff? Well, do you? >>arched eyebrow<<

sagecircle-blog-is-the-tip-of-the-iceberg-reducedThe reality is that SageCircle has the broadest and deepest library of intellectual property on AR best practices in the industry. The SageCircle blog and SageCircle Digest newsletter are only the tip of the iceberg (click the graphic to enlarge) when it comes to written research. Not only do we have a large base of written research, but we are aggressively adding to it every week with client-only content.  Our advisory clients recently received a SageInsight on how to respond to Gartner’s policy of no questions during briefings as well as an expanded version of the blog post Saving money on contracts with the Forrester / Gartner duopoly is not simple which gave deeper treatment including detailed recommendations.  To provide another example of the differences between the blog and client content is to look at what is available on everybody’s favorite issue: the Magic Quadrant. In the blog, we have a very useful six-part series of posts (each about half page) on the Magic Quadrant. However, clients have access to a much deeper discussion of the MQ with many best practices and tools including preparing the sales force for dealing with the Magic Quadrant. Following is the current index from our online repository on the Magic Quadrant. Each of these line items is a link to an article (each at least a page) with associated downloadable check lists and tools, where applicable.

  • Defining the Magic Quadrant
    • Importance of the MQ
    • History of the MQ
    • MQ Components and Creation
    • Gartner MQ Methodology
    • Facts about the MQ
  • Value of the MQ to IT Purchasers
    • How Buyers Should Use a MQ
    • Common Mistakes Made by Purchasers
    • MQ Best Practices
    • Consumer’s Guide to the Gartner Magic Quadrant
  • Vendor Issues with the MQ

AR Measurement – Moving beyond operational metrics

AR Metrics & MeasurementWithin one week, we received inquiries from two different AR-savvy clients about the measurements and metrics they should employ to track activities and benchmark progress against stated goals.  Both clients realized their existing measurement programs – primarily focused on counting AR activities and written research and press quote mentions – were not capturing the full picture of AR activities and effectiveness.  Therefore, the clients were unable to communicate effectively AR’s impact on sales to executives. 

First, before diving into what measurements and metrics to track, clients need to define performance vs. operational metrics.  Performance metrics measure AR’s progress against strategic results such as trends in analyst opinions by market, product, etc. or number of sales opportunities supported by the AR team.  Operational metrics, on the other hand, measure AR’s utilization and productivity against plan.  Some examples include briefings, inquiries, roadshows, summits, etc. and volume of analyst research publications tagged and monitored. 

Second, clients must examine the company’s overall performance goals and then define the AR goals needed to achieve these objectives.  For example, Continue reading

How to manufacture a “problem analyst”

After promoting the Dealing with Problem Analysts webinar (September 17th at 8:30 am PT and 4 pm PT) on Twitter, I got the following tweet from Martin Atherton (profile, Twitter handle) of Freeform Dynamics:

 

The tweet was good for a chuckle, but it got me thinking. Martin has great points, but what he brought up were just AR best practices* not true problems. However, it sparked a thought that vendors could “manufacture” a problem analyst. Here are some “worst practices” that AR should consider avoiding:

  • Complaining about perceived bias without offering measureable proof
  • Demanding changes to draft or published research without Continue reading

Online SageContent Library – time running out to get the Charter Member price

First off, yes we changed the name of the SageCircle Wiki for AR to the Online SageContentTM Library. When we came up with the original name, we committed the classic mistake of focusing on the hip, cool technology instead of what it did. After talking with a number of prospective subscribers, it became clear that what they were focusing on was the time they would save. Our initial clients saw the value of not re-inventing the wheel because there is an online library of tools, templates, checklists, best practices and such that they can just simply download and use.

The regular annual subscription price is $495. However, until August 1st, the Charter Member pricing gives you a $100 discount. For more information and to order click here.

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