• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Saleseforce.com AR opening – Director, Industry Analyst Relations

First we saw that vmware wants an AR manager with a sense of humor. salesforce.com agrees and adds…
 
  • A positive, flexible attitude and a sense of humor are essential
  • Appreciation of wine, cheese and chocolate
  •  
    Tip o’ of the hat to Peggy O’Neill for the tip about these essential job requiements.

    Logo - salesforceDirector, Industry Analyst Relations (click to visit site and apply)

    Location(s): San Francisco, CA – HQ

    Description: This is an amazing opportunity to work with the salesforce.com analyst relations team in a role with potential for growth. This member of the Analyst Relations team will oversee, develop and execute a range of programs, and help manage some of the top relationships in the industry analyst community. This person will be responsible for the overall strategy and success of the analyst relations program across both the CRM applications and Force.com platform. Reporting to the VP of Corporate Communications, this position will accelerate and evolve the existing AR program helping the company to: • Develop more strategic relationships with our growing community of analysts • Provide product management with strategic consultation on products and services • Partner with the sales enablement organization, assist in driving deals with analyst support • Collaborate with product marketing and corporate marketing to deliver content and programs to drive lead generation • Broaden visibility of the company, its strategy and core products The position requires a commitment to innovation, excellent understanding of the technology industry and cloud computing, and established relationships with industry analysts. Clear, concise and consistent communication skills are a must. This person must be comfortable with current market trends, competitive positioning and the cloud computing space. An amazing ability to multi-task and prioritize while maintaining a sense of humor is required. Initiative is your middle name.

    Responsibilities:

    • Set strategic direction, proactively make suggestions, conduct planning sessions and advice on positioning and tactics
    • Understand budgetary requirements Continue reading

    AR job opening – Microsoft Windows

    Title – Director, Analyst Relations

    • Product: Windows
    • Job Code: 256562
    • Location: WA – Redmond
    • Travel Required:

    This is a senior leadership role in our corporate PR team that will be directing and managing Analyst Relations (AR) agenda for the Windows Business Group. This is a role with growth potential that owns the overall AR strategy for Windows in the enterprise and with consumers, managing agency resources, developing and maintaining relationships with senior executives and product/marketing team stakeholders, budget, planning and execution. This is a strategic, high-profile role for Windows Business as we continue to drive our current versions of our software and services as well as preparing the market for future versions of Windows software and services. You will also have the opportunity to work with an incredibly talented, creative, hard working and fun group of people.

    Responsibilities include:

    • Developing the overall AR plan for Windows in the enterprise and for consumers, including current and future versions of our software and services to drive perception-changing coverage that helps the company achieve its business goals.

    • Acting as a strategic communications resource to internal business and sales teams on Continue reading