• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

AR Job Opening – Neustar

Analyst Relations Manager

  • Job ID: 2009-2415 (click here to apply, search on job ID)
  • Location: US-VA-Sterling
  • Posted Date: 11/23/2009

Overview:  The Industry Analyst Relations Manager owns and builds analyst relationships to propagate messaging, positively influencing analysts to speak and write about Neustar.

Responsibilities:

  • Develops analyst plan in support of line of business and corporate goals.
  • Assists in go-to-market, product launches, and vertical and geographic market growth via analyst relations activities.
  • Ensures Neustar written coverage. Stays current on upcoming research agendas and coverage areas and reaches out as applicable.
  • Utilizes social media to determine Continue reading

AR Job Openings – HP and McAfee

Hewlett-Packard

Director, U.S. Corporate Media Relations-358948 (click for more info and to apply)

  • Attract, grow, motivate and maintain talent; build a skilled PR/AR team
  • Improve PR/AR efficiencies through process, tools and collaboration
  • Create a world-class PR/AR cost structure, operations and execution quality
  • Prioritize, drive and evaluate key PR/AR strategies and programs in support of business objectives
  • Cultivate and maintain relationships with media, analysts and industry leaders that are important to HP and the business

Primary Location – United States-California – Palo Alto

Job Number 358948

McAfee

Analyst Relations Director-867627 (click for more info and to apply)

The Analyst Relations Director is responsible for the entire global analyst relations function. The position is responsible for all Continue reading

IDS Scheer – Senior Manager of Analyst Relations and Alliances

Senior Manager of Analyst Relations and Alliances 

IDS Scheer

Job ID:  2009-1206

Location:  US East Coast or Midwest

Key Responsibilities: The Senior Manager of Industry Analyst Relations works with the Company’s public relations agencies, Executive leadership, and other Senior Management to create and implement communications plans that help to achieve the Company’s business goals and increase equity valuation.  

Primary responsibilities include driving the development of industry analyst relations strategy and messaging platform, in conjunction with other senior marketing personnel. This includes managing activities associated with executive positioning, product introductions, awards, product reviews, customer success stories, and actions such as business and/or technology acquisitions.  This Senior Manager Industry Continue reading

HCL America has five new Analyst Relations and Influencer Relations job openings

HCL America is actively looking to hire five analyst relations (AR) professionals:

  • Two AR pros (8-10 years experience) to focus on Financial Services and Manufacturing verticals
  • Three Influencer Relations managers (10-12 years experience) to focus on managing relationships with TPI, Equaterra, Everest, neoIT, et cetera

Job descriptions are attached.

To submit a resume or to get Continue reading