• Recent Posts: Kea's research blog

    ‘Influencer relations’ is no longer the best term for B2B relationship marketing

    ‘Influencer relations’ is no longer the best term for B2B relationship marketingWhen our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B Read more about ‘Influencer relations’ is no longer the best term for B2B relationship marketing[…]

    AR Classics: Identifying and Measuring Impact and Influence

    AR Classics: Identifying and Measuring Impact and InfluenceHow can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts start to track their impact in the fullest way, they will always be underestimated by suppliers in the high technology and telecommunications industries. Back in 2015, when this was posted, Edelman’s Read more about AR Classics: Identifying and Measuring Impact and Influence[…]

    Investor relations head takes over AR at Tata

    Investor relations head takes over AR at TataThe IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’ Read more about Investor relations head takes over AR at Tata[…]

    Peter O’Neill joins Kea Company as Research Director

    Peter O’Neill joins Kea Company as Research DirectorLONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals.   At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]

    AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

    AR Classics: Barbara French on how to grab an Influential Analyst’s AttentionBarbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article. Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company. Read more about AR Classics: Barbara French on how to grab an Influential Analyst’s Attention[…]
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AR Job Opening – Neustar

Analyst Relations Manager

  • Job ID: 2009-2415 (click here to apply, search on job ID)
  • Location: US-VA-Sterling
  • Posted Date: 11/23/2009

Overview:  The Industry Analyst Relations Manager owns and builds analyst relationships to propagate messaging, positively influencing analysts to speak and write about Neustar.

Responsibilities:

  • Develops analyst plan in support of line of business and corporate goals.
  • Assists in go-to-market, product launches, and vertical and geographic market growth via analyst relations activities.
  • Ensures Neustar written coverage. Stays current on upcoming research agendas and coverage areas and reaches out as applicable.
  • Utilizes social media to determine Continue reading
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AR Job Openings – HP and McAfee

Hewlett-Packard

Director, U.S. Corporate Media Relations-358948 (click for more info and to apply)

  • Attract, grow, motivate and maintain talent; build a skilled PR/AR team
  • Improve PR/AR efficiencies through process, tools and collaboration
  • Create a world-class PR/AR cost structure, operations and execution quality
  • Prioritize, drive and evaluate key PR/AR strategies and programs in support of business objectives
  • Cultivate and maintain relationships with media, analysts and industry leaders that are important to HP and the business

Primary Location – United States-California – Palo Alto

Job Number 358948

McAfee

Analyst Relations Director-867627 (click for more info and to apply)

The Analyst Relations Director is responsible for the entire global analyst relations function. The position is responsible for all Continue reading

IDS Scheer – Senior Manager of Analyst Relations and Alliances

Senior Manager of Analyst Relations and Alliances 

IDS Scheer

Job ID:  2009-1206

Location:  US East Coast or Midwest

Key Responsibilities: The Senior Manager of Industry Analyst Relations works with the Company’s public relations agencies, Executive leadership, and other Senior Management to create and implement communications plans that help to achieve the Company’s business goals and increase equity valuation.  

Primary responsibilities include driving the development of industry analyst relations strategy and messaging platform, in conjunction with other senior marketing personnel. This includes managing activities associated with executive positioning, product introductions, awards, product reviews, customer success stories, and actions such as business and/or technology acquisitions.  This Senior Manager Industry Continue reading

HCL America has five new Analyst Relations and Influencer Relations job openings

HCL America is actively looking to hire five analyst relations (AR) professionals:

  • Two AR pros (8-10 years experience) to focus on Financial Services and Manufacturing verticals
  • Three Influencer Relations managers (10-12 years experience) to focus on managing relationships with TPI, Equaterra, Everest, neoIT, et cetera

Job descriptions are attached.

To submit a resume or to get Continue reading