• Recent Posts: Influencer Relations

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

People on the Move in Analyst Relations – Bobby D’Arcy joins Teradata

Teradata AR manager Bobby D'ArcyBobby D’Arcy  (Twitter) has joined Teradata  as Director, Third Party Influencers.

Please join us in congratulating Bobby and wishing her great success in her new position. 

 Teradata

 

 

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People on the Move in Analyst Relations – Marijke Shugrue

Avaya - Marijke ShugrueMarijke Shugrue has joined Avaya as Director, Global Analyst Relations. Formerly Marijke was an AR manager with Bite PR.

Please join us in congratulating Marijke and wishing her great success in her new position. logo-avaya

 

 

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Analysts on the Move – Andrew Jaquith to Forrester

Forrester analyst Andrew Jaquith

Forrester analyst Andrew Jaquith

Andrew Jaquith (Twitter handle, bio tba) has joined Forrester covering data security. Formerly Kent was an analyst with Yankee Group.

Please join us in congratulating Andrew and wishing him great success in his new position.
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Are you or someone you know on the move in the analyst community? Please let us know and Continue reading