Analyst relations teams need to gather operational metrics to manage their program – measurements of the activities they do. But your executive sponsors want to see performance metrics – measurements of what you have accomplished. These include such concepts as change in analyst perception, lead generation and short list placements, and positive analyst impact on sales. While these are harder to obtain they are far more meaningful and demonstrate AR’s strategic value. To help analyst relations teams focus their measurement program on strategic data, SageCircle is announcing a new public webinar focused on providing the best practices and insights needed to efficiently collect, analyze and report performance metrics.
In this webinar we review various types of performance metrics, the processes needed to obtain the data, and methods for weighting and reporting these using various techniques such as a balanced scorecard.
Key Issues to be addressed in this webinar include:
- How are performance metrics different from operational metrics?
- What are the performance metrics needed to demonstrate AR’s strategic contribution to the company?
- What are the best practices for collecting performance metrics?
- What are the approaches for reporting on performance (aka outcomes or accomplishments), either as standalone reports or as part of a broader reporting structure?
In this SageCircle Webinar, our strategists will provide a succinct analysis of the options surrounding Continue reading