• Recent Posts: Influencer Relations

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

    Unmaking fruit salad: 6 ways to help analysts segment markets

    Unmaking fruit salad: 6 ways to help analysts segment markets

     It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research reads more like fruit salad. As new solutions come into old markets, or as analysts try to squeeze hot new solutions into their less-exciting coverage areas, it’s increasingly hard for users of analyst research to make […]

    Control in Analyst Attitude Surveys

    Control in Analyst Attitude Surveys

    Because a lot of analysts take part in our Analyst Attitude Surveys, we are able to offer clients what we call a control group. In the language of research, a control group is a group of people who don’t get the treatment that we want to measure the effectiveness of. For example, most firms might be focussed on a top tier […]

    Time for a new direction in AR measurement?

    Time for a new direction in AR measurement?

    Worldwide, Analyst Relations teams are committed to fostering the best information exchange, experiences and trusted relationships with tightly-targetted global industry analysts and influencers. Sometimes the targeting is too narrow and analysts are treated inhumanly. However, the technology buying process is transforming and so must the benchmarking of analyst relationships. There’s already a long-term transformation of analyst relations. Over one-third of technology […]

Forrester loses third social media analyst – When do departures start to impact analysis and client service?

So, this is almost not news anymore – Forrester loses another social media analyst. In this case, Brian Haven (blog, Twitter handle) is leaving to join Peter Kim (see here for his departure news) at a startup. The other recent departure from Forrester’s social media research was Groundswell co-author Charlene Li (see here). The math so far is three analysts from one research team leave in less than six weeks. 

Think about the bigger picture. Changes in Forrester’s social media research team have been quite “interesting” lately with new hires, significant departures, the Groundswell book publication and the acquisition and integration of JupiterResearch.

Forrester can rightly claim that it has sufficient social media research head count on staff because of the JupiterResearch acquisition and new hires. However, the constant churn Continue reading

Another top social media analyst leaves Forrester, this time Peter Kim

Well, well, Forrester loses another social media analyst inside of a week, this time Peter Kim (blog, Twitter handle). Unknown at this time whether Peter and Charlene leaving (see here) is a coincidence or the beginning of a trend.

Remember, most analyst firms have not invested in knowledge management systems so most information that analysts get in vendor briefings and other sources is stored between the ears of an analyst which means that it walks out Continue reading

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