• Recent Posts: Influencer Relations

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

Forrester loses third social media analyst – When do departures start to impact analysis and client service?

So, this is almost not news anymore – Forrester loses another social media analyst. In this case, Brian Haven (blog, Twitter handle) is leaving to join Peter Kim (see here for his departure news) at a startup. The other recent departure from Forrester’s social media research was Groundswell co-author Charlene Li (see here). The math so far is three analysts from one research team leave in less than six weeks. 

Think about the bigger picture. Changes in Forrester’s social media research team have been quite “interesting” lately with new hires, significant departures, the Groundswell book publication and the acquisition and integration of JupiterResearch.

Forrester can rightly claim that it has sufficient social media research head count on staff because of the JupiterResearch acquisition and new hires. However, the constant churn Continue reading

Another top social media analyst leaves Forrester, this time Peter Kim

Well, well, Forrester loses another social media analyst inside of a week, this time Peter Kim (blog, Twitter handle). Unknown at this time whether Peter and Charlene leaving (see here) is a coincidence or the beginning of a trend.

Remember, most analyst firms have not invested in knowledge management systems so most information that analysts get in vendor briefings and other sources is stored between the ears of an analyst which means that it walks out Continue reading