• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

A potpourri of observations on social media and the analyst ecosystem

icon-social-media-blue.jpgTime to take a minute to check in with what’s up with the analyst ecosystem and social media.

Atwitter about Twitter – Twitter continues to be a hot topic in general with some negative backlash developing (e.g., Morgan Stanley’s report that teens do not care for Twitter and Nielsen’s research that millions are “Twitter quitters”). So what? It does not matter how many millions of users don’t use Twitter after signing up or how many millions follow some actor or talk show host. What matters for AR teams is whether their most relevant analysts are using Twitter and how it is being used.

Forrester and Gartner Blog Traffic: Nothing to sneeze about – We caused a bit of a buzz when we compared the traffic hits on Jeremiah Owyang’s personal blog to Gartner’s and Forrester’s corporate websites in Don’t underestimate the visibility a blog can provide an analyst because Jeremiah’s blog had twice the traffic of the two corporate websites combined. Looking at the firms’ own blog networks shows good traffic to them as the graphic illustrates (click here or graphic to enlarge). Forrester’s team blogs have averaged 65,000 unique visitors per month over the last year. The Gartner Blog Network has grown steadily since its September 2008 launch to 29,000 unique visitors in July.

Forrester Gartner blog networks traffic - small 

Social media metrics, useful but not “special” – As we were working on Continue reading

LinkedIn forum moderated by AMR analyst

Photo - Phil FershtAMR analyst and outsourcing expert extraordinaire Phil Fersht (Twitter, bio, blog) is an effective user of social media as a research and publishing tool. It turns out that Phil is also using LinkedIn as well having created the The BPO and Offshoring Best Practices Forum to build the BPO community. Here is Phil’s invitation from his Horses for Sources blog:

“Yes, there is such a thing as a free lunch… Horses For Sources’ official LinkedIn Group, the aptly-named “The BPO and Offshoring Best Practices Forum” now has 5,700 members. This is a forum for leading sourcing practitioners to share their experiences, views, opinions, best practices and lessons learned in the worlds of IT outsourcing, Business Process Outsourcing, Shared Services and Offshoring. You also get a free subscription to the Horses Digest. And it’s FREE FREE FREE. Am I the most charitable person you know?”

This is yet another example of how savvy analysts are Continue reading