• Recent Posts: Kea's research blog

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    ‘Influencer relations’ is no longer the best term for B2B relationship marketingWhen our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B Read more about ‘Influencer relations’ is no longer the best term for B2B relationship marketing[…]

    AR Classics: Identifying and Measuring Impact and Influence

    AR Classics: Identifying and Measuring Impact and InfluenceHow can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts start to track their impact in the fullest way, they will always be underestimated by suppliers in the high technology and telecommunications industries. Back in 2015, when this was posted, Edelman’s Read more about AR Classics: Identifying and Measuring Impact and Influence[…]

    Investor relations head takes over AR at Tata

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    Peter O’Neill joins Kea Company as Research Director

    Peter O’Neill joins Kea Company as Research DirectorLONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals.   At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]

    AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

    AR Classics: Barbara French on how to grab an Influential Analyst’s AttentionBarbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article. Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company. Read more about AR Classics: Barbara French on how to grab an Influential Analyst’s Attention[…]
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SageCircle featured in Public Relations Tactics magazine

PR Tactics MagazineSageCircle was the featured expert in Are You Ready? Socializing Analyst Relations by Ryan Zuk published this week’ “Public Relations Tactics,” a publication of the PRSA. 

This is a good article with quotes from Gartner’s Scott Nelson and former Forrester analysts Charlene Li as well.

To read more about how social media is impacting the analysts and AR please check out this blog’s social media category, which will link you to more than 50 posts.

Bottom Line: Social media is starting to edge into mainstream usage as a communications tool to use with influencers. While not relevant for the entire analyst community, AR teams should start experimenting with social media today to ensure you are ready to exploit it to the fullest potential when appropriate.

Question: Have you incorporated social media in your AR toolbox yet, even at the experimental level? If not, why not?

SageCircle has a full lineup of advice and best practices in the Online SageContentTM Library as well as training available to help AR teams get up-to-speed on the fast changing social media and AR landscape. Give us a call to learn more how we can help you.

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