• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

SageCircle featured in Public Relations Tactics magazine

PR Tactics MagazineSageCircle was the featured expert in Are You Ready? Socializing Analyst Relations by Ryan Zuk published this week’ “Public Relations Tactics,” a publication of the PRSA. 

This is a good article with quotes from Gartner’s Scott Nelson and former Forrester analysts Charlene Li as well.

To read more about how social media is impacting the analysts and AR please check out this blog’s social media category, which will link you to more than 50 posts.

Bottom Line: Social media is starting to edge into mainstream usage as a communications tool to use with influencers. While not relevant for the entire analyst community, AR teams should start experimenting with social media today to ensure you are ready to exploit it to the fullest potential when appropriate.

Question: Have you incorporated social media in your AR toolbox yet, even at the experimental level? If not, why not?

SageCircle has a full lineup of advice and best practices in the Online SageContentTM Library as well as training available to help AR teams get up-to-speed on the fast changing social media and AR landscape. Give us a call to learn more how we can help you.