• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Superstars Owyang and Wang joining Altimeter Group is not just about social media

Logo - Altimeter GroupOn August 27, 2009, the Altimeter Group announced (click here for press release) that it was expanding with Deborah Schultz and former Forrester analysts R “Ray” Wang and Jeremiah Owyang.  They join Charlene Li, former Forrester social media analyst and co-author of Groundswell: Winning in a World Transformed by Social Technologies . Here are some salient points about the announcement that we picked up from Altimeter’s briefing for SageCircle: 

  • This is a true firm, not a loose collection of individuals operating under a marketing umbrella
  • They are Silicon Valley-based partners which will permit creation of a coherent team and methodology
  • Their coverage emphasis will be on “emerging technologies” not social media
  • The focus will be on thought leadership and practical applications
  • Their business model will incorporate many traditional analyst firm elements (e.g., vendor selection, training, consulting, and speeches) with the addition of a hands-on lab and a community platform
  • Regularly published, client-only research is not part of the model

Because of the partners association with social media – as analysts, corporate practitioners, and personal usage – the coverage of this announcement will likely give too much play on that aspect. While an important part of Altimeter’s marketing and initial research coverage, SageCircle thinks that focusing on social media misses other more interesting implications of this announcement:

  1. Altimeter has the potential to be a contender (see Boutique Analyst Firms: Pretenders and Contenders) with serious visibility and influence
  2. Altimeter has the potential to grow a serious technology buyer client base, maybe over 50%, unlike most single practitioners and analyst boutiques that rely on vendors for revenues
  3. A technology buyer client base when combined with its vendor selection services should increase Altimeter’s relevance to vendor analyst relations (AR) and other influencer programs
  4. Altimeter has the potential to systematically cover Continue reading

Why large advisory analyst firms don’t seem to mind losing superstar analysts

By SageCircle with special guest contributor Gerry van Zandt

Update 9/24/09 2:05 pm PT: We are receiving links to interesting related posts that we are now adding to bottom of this post.

The recent departure of Forrester analysts R “Ray” Wang (personal-branded blog, Twitter handle) and Jeremiah Owyang (personal-branded blog, Twitter handle) has prompted the usual commentary and hand-wringing around what these departures mean. Questions we’ve heard center around: a) do the departures signal the demise of traditional analyst firms; and b)  and why analyst firms cannot keep their superstars.

Answers: no; and maybe they don’t want to.

Remember that superstars have always been leaving analyst firms. In the 1980s, George Colony and Tony Friscia left Yankee to form Forrester and AMR, and Dale Kutnick left GartnerGroup to launch META Group. In the 1990s, Gideon Gartner left Gartner to create Giga, and a group of Gartner analysts left and launched Jupiter Communications (while a number of Gartner analysts did join Jupiter, they did not co-found it).  These are just examples where the superstars founded what became good-sized firms with many analysts. There are many more examples where superstars have become successful single practitioners or have intentionally kept their firms at a “boutique” size.

There was a similar burst of twittering (in the old fashioned sense of the word) when social media superstar and Groundswell co-author Charlene Li (blogTwitter handle) and two other social media analysts left Forrester Research in the summer of 2008 (see Bursts of analyst departures in a hot research area are not unusual). So was Forrester doomed? Not at all. It still retained Groundswell co-author Josh Bernoff (blog, Twitter handle). It also had a cadre of social media analysts built organically and expanded via the JupiterResearch acquisition, and it had a very promising young analyst who already had high visibility but had not yet achieved superstar status yet – Jeremiah Owyang. Fast forward a year, and Forrester has lost another social media superstar. Oh, woe is them! Not really. The fortunes of large, successful industry analyst firms do not rise or fall based on a single superstar. Forrester still has a large and strong team of analysts covering social media from many different angles. In fact, among the traditional IT and telecommunications analyst firms, Forrester clearly has the best and most prominent social media research coverage. This is partly because it caters to enterprise marketing professionals in both its end-user and vendor client bases, not just the IT department.

So why don’t firms like Forrester or Gartner keep their superstars? In some cases they can’t because the superstar is itching to start their own Continue reading