• Recent Posts: Influencer Relations

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

Do your analysis before deciding to use social media like blogs or wikis

icon-social-media-blue.jpgBarbara French left an interesting question on SageCircle announces the Analyst Relations Wiki*, a tool to help AR teams be more efficient and effective. Basically, she asked why use a wiki instead of deploying more efficient PDF search technology on the existing PDFs?

We picked the wiki technology, because it became the logical choice after we did an analysis of the situation using the POST framework from Forrester’s Groundswell research: People, Objectives, Strategy, Technology. This same analysis process is valuable to AR teams for their own decision making.  Here is an overly simplified summary of our extensive analysis in making our choice:

  • People – AR managers are strapped for time. They have different levels of experience and as a consequence need access to different levels of information. They also have different levels of on-line sophistication.
  • Objectives – Save AR managers time and make them more effective by Continue reading

SageCircle announces the Analyst Relations Wiki, a tool to help AR teams be more efficient and effective

icon-social-media-blue.jpg[May 20, 2008] Silicon Valley. SageCircle announces that the firm is launching a wiki (an on-line encyclopedia) covering topics of interest for the analyst relations (AR) professional. The goal of the SageCircle Analyst Relations Wiki is to make AR professionals more effective and efficient by making new and classic SageContentTM and SageToolsTM available in an easy-to-use form. SageCircle AR Wiki clients will be able to take advantage of the easy-to-use interface to access the content through a number of navigation techniques and download templates quickly.

SageCircle co-founder Dave Eckert is the editor of the SageCircle AR Wiki. Dave will be leading the effort to translate SageCircle’s AR industry leading repository of content into a searchable and hyperlinked resource. According to Dave “There is a huge library of AR best practices and tools that frankly is not available to AR professionals because it is locked into PDFs or as files that are hard to search. Much of the content is in the form of individual SageNotesTM that were never designed to be linked and clients find it frustrating to find all the content related to a topic. One of our big jobs with the SageCircle AR Wiki is to organize the content so that all related content can be read in a linear fashion like a book, accessed by a topical hierarchy, surfed using hyperlinks or just searched by specific words. Needless to say, the volume of intellectual property available makes this an interesting challenge.”

Discussing one of the options, an innovative approach to content navigation, Eckert explained Continue reading