Marc Duke in Playing the numbers game? makes an excellent point about asking analysts during an interaction about the number of end users they advise. As we frequently say, linking the analyts to revenue / sales deal impact is a critical tool for establishing AR’s strategic business value to the company.
When I tweeted about Marc’s post, monkchips (James Governor, co-founder of Redmonk) of course had to reply.
@carterlusher at redmonk ask how many developers and architects we talk to. not the same as “end-user clients” but certainly valuable
I then challenged James to Continue reading
Filed under: AR management | Tagged: analyst relations, AR, business value, James Governor, Marc Duke, monkchips, Redmonk, revenue, sales | Comments Off on Ask analysts about their conversations with IT buyers