• Recent Posts: Influencer Relations

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

    Fersht: some IIAR award-winners “just tick the boxes”

    Fersht: some IIAR award-winners “just tick the boxes”

    Some of the firms mentioned by the IIAR’s analyst team awards fall short of excellence. That’s the verdict of several hundred analysts who took our Analyst Attitude Survey, and of the CEO of one of the top analyst firms. Phil Fersht left the comment below on our criticism of the IIAR awards. We thought we’d reprint it together with the […]

    Do the IIAR awards simply reward large firms?

    Do the IIAR awards simply reward large firms?

    The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much of its analyst relations to […]

Saleseforce.com AR opening – Director, Industry Analyst Relations

First we saw that vmware wants an AR manager with a sense of humor. salesforce.com agrees and adds…
 
  • A positive, flexible attitude and a sense of humor are essential
  • Appreciation of wine, cheese and chocolate
  •  
    Tip o’ of the hat to Peggy O’Neill for the tip about these essential job requiements.

    Logo - salesforceDirector, Industry Analyst Relations (click to visit site and apply)

    Location(s): San Francisco, CA – HQ

    Description: This is an amazing opportunity to work with the salesforce.com analyst relations team in a role with potential for growth. This member of the Analyst Relations team will oversee, develop and execute a range of programs, and help manage some of the top relationships in the industry analyst community. This person will be responsible for the overall strategy and success of the analyst relations program across both the CRM applications and Force.com platform. Reporting to the VP of Corporate Communications, this position will accelerate and evolve the existing AR program helping the company to: • Develop more strategic relationships with our growing community of analysts • Provide product management with strategic consultation on products and services • Partner with the sales enablement organization, assist in driving deals with analyst support • Collaborate with product marketing and corporate marketing to deliver content and programs to drive lead generation • Broaden visibility of the company, its strategy and core products The position requires a commitment to innovation, excellent understanding of the technology industry and cloud computing, and established relationships with industry analysts. Clear, concise and consistent communication skills are a must. This person must be comfortable with current market trends, competitive positioning and the cloud computing space. An amazing ability to multi-task and prioritize while maintaining a sense of humor is required. Initiative is your middle name.

    Responsibilities:

    • Set strategic direction, proactively make suggestions, conduct planning sessions and advice on positioning and tactics
    • Understand budgetary requirements Continue reading
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