• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

SageCircle AR Podcast for August 4, 2009

SageCircle AR Podcast ArtworkThe AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Click here to listen to the podcast on your computer or visit the podcast page to download the MP3 file.  Click here to subscribe to the podcast within iTunes

SCP 6: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

(00:00)  Introduction

(01:09)  News

(08:26)  Social media gives savvy analysts like Jeremiah Owyang a much greater reach

(11:32)  Starting AR planning for 2010

(14:24)  The next big thing might just be Continue reading

Do I place my bets on AR-Sales partnering or adopting social media?

icon-dollar-euro.jpgQuestion: If I had to choose between starting an AR-Sales partnership or launching a social media initiative, which way should I go? If I did both, but with limited resources, how should I divide my efforts?

 During the happy hour after the first session of our STRATEGIC ISSUES advanced AR seminar, one of the attendees asked these great questions. Both Dave and Carter answered immediately and in unison:

     “AR-Sales!”

Why? Even a simple AR-Sales partnership pilot will give the AR team an opportunity to gather real world examples of the analysts impacting sales opportunities. These types of hard sales numbers, even in anecdotal form, are powerful tools for illustrating the strategic value of AR. In addition, a pilot project can Continue reading

Announcing “Introduction to Twitter,” a special SageCircle webinar

After we sent out the email last week about the AR Twitter Directory, we received a great response from tweeting AR professionals that wanted to be added to the directory and page views were quite high. However, we also got a lot of emails along with comments like: 

            “I only have a vague notion of what twitter is!”

            “I’m thinking about trying out Twitter soon”

            “Would like to, but how do I get started?”

            “How do I find the time?”

            “I’m a bit skeptical about it …”

            “…unfortunately I am not hip to the Twitter scene yet …”

There are over 120 analysts in the Analyst Twitter Directory with new names being added weekly. So if some of your top analysts are on Twitter, shouldn’t you be on Twitter as well?  To help out AR professionals and teams get started with Twitter, SageCircle is announcing a new public webinar focused on using and understanding this bleeding edge form of communication.

In this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

Recent favorite tweets and other random Twitter comments

icon-social-media-blue.jpgAnalyst Twitter Directory just update – now up to 108 entries. Are there any analysts I am missing?

A fair number of Oracle AR team members started exploring Twitter in the last couple of weeks. Welcome to Twitterland!

Question: Would it be useful to have an AR Twitter Directory like the Analyst Twitter Directory?

Where do I think that Twitter currently falls on a Gartner-style Hype Cycle? Think about it for a minute and then see my analysis at the bottom of this post.

If you are not using Twhirl (desktop client), Tweetscan (search) and Summize (search) as part of your Twitter toolbox, you need to check them out.

Shameless marketing: Want to know more about how Twitter might fit into your AR plan and mix of interactions? Check out the SageCircle’s AR Briefing: Twitter 101. The briefing has lots of “getting started” tips and tricks that will quickly and easily get you up-to-speed, including how to set up an account, navigation tips, simple and efficient monitoring practices, use of tools and more.

jonathaneunice @carterlusher Your “welcome to Twitter” messages to A and AR folks proving very helpful to those of us who might want to follow. about 14 hours ago from twhirl

bmichelson @carterlusher re:MQ, on a recent briefing, when the vendor got to the MQ slide, he chuckled, apologized for its inclusion, and moved on about 18 hours ago from web

cote @carterlusher as I told @daveofdoom the other day, I prefer using The Jackhammer of Disillustionment. Cycle, not quadrant, but there you go. about 19 hours ago from web

lmantion @carterlusher Think you’re right. Research needs to be more specific and relevant, customized to Continue reading

Analysts who blog versus Bloggers who analyze

icon-social-media-blue.jpgBy Carter Lusher, Strategist

Last week’s Forrester Analyst Relations Council Panel on “Analyst Relations 2.0” was fun and interesting. There was quite a bit of diversity of opinion on the panel with KCG’s Bill Hopkins playing the self-described anti-blog/anti-Web 2.0 curmudgeon and Dana Gardner from Interarbor Solutions way on the other side playing the pro-social media fan. That left plenty of room in the middle for Jonathan Eunice from Illuminata, Forrester Senior Analyst James Kobielus and me to take a balanced approach. The moderator was Forrester VP Laura Ramos, who I count as a blog skeptic when it comes to blogging by analysts and vendors.

There was a fair amount of angst in the audience, with many AR professionals clearly wishing blogs would just go away, while others were open minded. Very few AR pros in attendence had embraced blogs personally or professionally. Many were clearly overwhelmed because of the sheer number and types of bloggers who could touch their companies.

While fun, there some something unsatisfying about the panel. One attendee e-mailed: “What struck me about the panel was it asked more questions than offering answers.” Hmm, good point. I tried to provide very specific advice (see Steps for AR teams for starting with analyst blogs), but I admit there was a lot of philosophical ramblings during the 100+ minutes of the panel. Upon reflection, I think the problem was that the panel was not asked to focus on a specific issue, rather we were given a topic that provoked entertaining discussion, but was too broad and fuzzy for hard recommendations.

Bowl of Spaghetti

Because “AR 2.0” was clearly too broad, the organizer and moderator decided to narrow the discussion to “analyst blogs.” However, ever this re-definition of the panel topic was too broad because it encompassed the entire blogosphere. This led to panel discussion, audience questions and comments that touched on traditional analysts and bloggers without distinguishing between the type of influencer. In addition, the discussion occasionally drifted into whether AR teams and their companies should blog and Continue reading