• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

Developing Strong and Active Executive Sponsorships is a Planning Priority

Analyst Relations PlanningIf AR teams truly have the sponsorship of senior executives, why do they struggle for resources, organizational cooperation, executive participation in AR initiatives, and other critical issues? The reality is that AR teams probably have a tepid endorsement from their management rather than true executive sponsorship.

 SageCircle defines executive sponsorship as taking an active part in establishing AR goals and priorities, providing the resources necessary to achieving the agreed upon goals, explicitly communicating the importance of AR to the company, providing timely support when an internal organizational hurdle prevents the achievement of goals, and making themselves available as spokespeople with analysts. The key theme is active participation.

An important element of a sponsorship program is status reporting, because it helps to maintain the active participation of the executive. The purpose of status reporting is to:

  • Maintain AR’s top-of-mind presence with executives
  • Eliminate surprises about operational or strategic issues that could prevent the achievement of the agreed upon goals
  • Alert executives to issues requiring attention and support

Topics covered by status reporting cover both results and issues. Status reporting balances consistent touches without impinging on the executives’ time. Components of status reporting include:

  • Monthly one to two page e-mails
  • Quarterly 30-minute updates
  • Semi-annual 90-minute reviews

Working for active executive sponsorship should become a part of creating the AR strategic & tactical plan. Having an executive sponsorship program does require some effort on AR’s part and the scheduling of regular meetings, which need to be incorporated into the AR plan.  However, the payback of real executive endorsement is Continue reading

Defining “executive sponsorship”

n: Executive sponsorship is a formal program where executives take an active part in establishing AR goals and priorities, providing the resources necessary to achieving the agreed upon goals, explicitly communicating the importance of AR to the company, providing timely support when an internal organizational hurdle prevents the achievement of goals and making themselves available as spokespeople with analysts.

The key theme is active participation.