• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Analyst Relations budget – Use it, don’t lose it

It’s now July 22nd, about half way through the third calendar quarter. Many communications and IT vendors have budget policies in place where departments lose any budget that is not spent within a particular fiscal quarter or calendar year. AR managers frequently find it difficult to find a good use for remaining budget, especially when it might only be a few thousand dollars. Are you kicking yourself because you had had left over budget at the end of the last quarter that you did not use? In addition, you don’t want to blow any remaining budget on something that might not be used to its fullest extent, like a reprint of a so-so research note or a Gartner Advisory seat for someone who probably won’t do inquiries.

An excellent use of remaining budget is AR staff development because it increases efficiency and effectiveness, boosts staff morale and adds variety to the job. Staff development  is even more important during a recession when bonuses are meager and pay raises are not likely.

To make it easy for AR managers to spend odd amounts of end-of-the-quarter budget, SageCircle offers its services à la carte as well as by annual subscription. We have many services under $1,000 such as webinars ($95), Online SageContent Library ($395), AR briefings ($495), workshops ($495) and advisory blocks (2 hours $495, 5 hours $995) and seminars ($995).

Another advantage of SageCircle AR training offerings is that many are 90 minutes or less, making them easy to fit into a busy schedule or a regular staff call. Oh, did I mention that you can conveniently buy any SageCircle service via credit card to ensure you get it into this quarter’s purchases? We will also work around the clock to complete any paperwork you need for traditional purchase order/invoice.

Here are three examples of how you can mix-and-match SageCircle training services to meet various needs:

AR continuing education – This example assumes an experienced AR staff located in one office. The first two items are free, which of course is a great price. Using the AR DiagnosticTM as a continuing education tool is atypical, but the questions asked Continue reading