• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

Aberdeen Group President Stephen Gold departs

Logo of AberdeenSageCircle has received credible reports that Stephen Gold, President & CMO, has left Aberdeen Group. We have contacted Aberdeen Group’s public relations team for a statement and their official statement is below.

Under then CEO Jamie Bedard, who took over in 2003, Aberdeen had worked to transform what was perceived to be a “white paper for hire” firm into one focused on fact-based research. While Bedard was successful in changing how the company worked, changing the brand perception was still a work in progress. Then in September 2006 Aberdeen was acquired by Harke-Hanks, a direct marketing company. To a certain extent, the acquisition of Aberdeen by Harke-Hanks was a puzzle because it did not seem to offer much in the way of business synergy. Stephen Gold took over as President and Chief Marketing Officer late in 2006 (the CEO position was eliminated). Since the acquisition, Aberdeen has not being able to completely shake its old reputation.

Official Statement from Aberdeen re: Resignation of Stephen Gold

From Tracey Jones, Sr. Director of Marketing Communications

Aberdeen Group, a Harte-Hanks Company has announced the promotion of Andrew Boyd, currently Chief Research Officer, to President, replacing Stephen Gold who has resigned effective June 5, 2009. Stephen Gold will return to an executive position in the enterprise software space. “We greatly appreciate Stephen’s leadership and the significant contributions he has made to Aberdeen over the years and wish him continued success in the future,” said Spencer Joyner, Executive Vice-President and Corporate Officer, Harte-Hanks. “Aberdeen has never been more solidly positioned as the leading research provider in the market than it is today, thanks to Stephen Gold and his incorporation of cutting edge programs that continue to drive market awareness. Andrew Boyd’s enormous success in leading Aberdeen’s entire research organization and his passion to the continued success of Aberdeen, made him the obvious choice to assume the role of President. With Andrew’s deep industry experience, passion and knowledge of both the technology vendors, solutions providers and end user community, I am confident that he will continue on Aberdeen’s path of growth and success.”

end of official statement

While Aberdeen is a niche player in the industry and the appointment of its new leader will not have the impact of Continue reading