• Recent Posts: Influencer Relations

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

Aberdeen Group President Stephen Gold departs

Logo of AberdeenSageCircle has received credible reports that Stephen Gold, President & CMO, has left Aberdeen Group. We have contacted Aberdeen Group’s public relations team for a statement and their official statement is below.

Under then CEO Jamie Bedard, who took over in 2003, Aberdeen had worked to transform what was perceived to be a “white paper for hire” firm into one focused on fact-based research. While Bedard was successful in changing how the company worked, changing the brand perception was still a work in progress. Then in September 2006 Aberdeen was acquired by Harke-Hanks, a direct marketing company. To a certain extent, the acquisition of Aberdeen by Harke-Hanks was a puzzle because it did not seem to offer much in the way of business synergy. Stephen Gold took over as President and Chief Marketing Officer late in 2006 (the CEO position was eliminated). Since the acquisition, Aberdeen has not being able to completely shake its old reputation.

Official Statement from Aberdeen re: Resignation of Stephen Gold

From Tracey Jones, Sr. Director of Marketing Communications

Aberdeen Group, a Harte-Hanks Company has announced the promotion of Andrew Boyd, currently Chief Research Officer, to President, replacing Stephen Gold who has resigned effective June 5, 2009. Stephen Gold will return to an executive position in the enterprise software space. “We greatly appreciate Stephen’s leadership and the significant contributions he has made to Aberdeen over the years and wish him continued success in the future,” said Spencer Joyner, Executive Vice-President and Corporate Officer, Harte-Hanks. “Aberdeen has never been more solidly positioned as the leading research provider in the market than it is today, thanks to Stephen Gold and his incorporation of cutting edge programs that continue to drive market awareness. Andrew Boyd’s enormous success in leading Aberdeen’s entire research organization and his passion to the continued success of Aberdeen, made him the obvious choice to assume the role of President. With Andrew’s deep industry experience, passion and knowledge of both the technology vendors, solutions providers and end user community, I am confident that he will continue on Aberdeen’s path of growth and success.”

end of official statement

While Aberdeen is a niche player in the industry and the appointment of its new leader will not have the impact of Continue reading