• Recent Posts: Influencer Relations

    Netscout continues unwise Gartner suit

    Netscout continues unwise Gartner suit

    Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that the truth of Gartner’s statements […]

    Is this how the Quadrant lost its Magic?

    Is this how the Quadrant lost its Magic?

    Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke discussions. Today it is an extensive and yet highly limited process, based on the quantification of opinions which are highly qualitative. The early evolution of the MQ tells us a lot about the challenge of industry […]

    Saying farewell to David Bradshaw

    Saying farewell to David Bradshaw

    A funeral and celebration for David Bradshaw (shown left in this 2000 Ovum awayday photo, arm raised, with me and other colleagues) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd August and after at the Amba Hotel above London’s Charing Cross Station, on the Strand. David considered that that Ovum in that incarnation was […]

    David Bradshaw 1953-2016

    David Bradshaw 1953-2016

    David Bradshaw, one of the colleagues I worked with during my time as an analyst at Ovum, died on August 11. He led Cloud research in Europe for IDC, whose statement is below. David played a unique role at Ovum, bridging its telecoms and IT groups in the late 1990s by looking at computer-telecoms integration areas like CRM, which I […]

    AR managers are failing with consulting firms

    AR managers are failing with consulting firms

    Reflecting the paradoxical position of many clients, Kea’s Analyst Attitude Survey also goes to a wide range of consultants who play similar roles to analysts and are often employed by analyst firms. The responses to the current survey show that consultants are generally much less happy with their relationships with AR teams than analysts are. The paradox is that as […]

Aberdeen Group President Stephen Gold departs

Logo of AberdeenSageCircle has received credible reports that Stephen Gold, President & CMO, has left Aberdeen Group. We have contacted Aberdeen Group’s public relations team for a statement and their official statement is below.

Under then CEO Jamie Bedard, who took over in 2003, Aberdeen had worked to transform what was perceived to be a “white paper for hire” firm into one focused on fact-based research. While Bedard was successful in changing how the company worked, changing the brand perception was still a work in progress. Then in September 2006 Aberdeen was acquired by Harke-Hanks, a direct marketing company. To a certain extent, the acquisition of Aberdeen by Harke-Hanks was a puzzle because it did not seem to offer much in the way of business synergy. Stephen Gold took over as President and Chief Marketing Officer late in 2006 (the CEO position was eliminated). Since the acquisition, Aberdeen has not being able to completely shake its old reputation.

Official Statement from Aberdeen re: Resignation of Stephen Gold

From Tracey Jones, Sr. Director of Marketing Communications

Aberdeen Group, a Harte-Hanks Company has announced the promotion of Andrew Boyd, currently Chief Research Officer, to President, replacing Stephen Gold who has resigned effective June 5, 2009. Stephen Gold will return to an executive position in the enterprise software space. “We greatly appreciate Stephen’s leadership and the significant contributions he has made to Aberdeen over the years and wish him continued success in the future,” said Spencer Joyner, Executive Vice-President and Corporate Officer, Harte-Hanks. “Aberdeen has never been more solidly positioned as the leading research provider in the market than it is today, thanks to Stephen Gold and his incorporation of cutting edge programs that continue to drive market awareness. Andrew Boyd’s enormous success in leading Aberdeen’s entire research organization and his passion to the continued success of Aberdeen, made him the obvious choice to assume the role of President. With Andrew’s deep industry experience, passion and knowledge of both the technology vendors, solutions providers and end user community, I am confident that he will continue on Aberdeen’s path of growth and success.”

end of official statement

While Aberdeen is a niche player in the industry and the appointment of its new leader will not have the impact of Continue reading