There has been commentary in the blogosphere about the larger meaning of Forrester’s acquisition of JupiterResearch. Typically this commentary has focused on points like the analyst industry is consolidating and that major firms are losing relevance and influence in the age of blogs and other social media. It is our opinion that this commentary is wrong and that the acquisition of Jupiter by Forrester does not portend some deep consolidation of the analyst industry due to the rise of the blogosphere, rather it is business as usual.
To get some perspective, let’s look at a little history of the analyst industry.
Analyst firms have long used acquisitions to fill gaps in coverage and geography or pick up client bases. For example, in the last 15 years since Gartner went public for the second time, it has made over 70 acquisitions to pick up expertise in specialized coverage, get into new markets (e.g., learning software), and to broaden its footprint in Continue reading
Filed under: Analyst industry, News, Social media | Tagged: acquires, acquiring, acquistion, analyst relations, AR, buys, Datamonitor, Dataquest, Forrester, Gartner, Informa, Jupiter, JupiterResearch, Orbys, Ovum, RHK, Summit Strategies, UBM | 3 Comments »