• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

This Holiday Season Don’t Play Santa Claus to the Analysts [AR practitioner question]

question-mark-graphic.jpgWe are starting to get the annual round of inquiries about what is the best gift for AR to send to analysts during the holiday season. Common Items that vendors have sent in the past include bottles of expensive wine, boxes of chocolates, consumer electronic gadgets, pen sets, clocks, Steuben glass trinkets, and so on. This annual exercise can produce anxiety in AR staff and distract from the true strategic mission of AR, which is generating leads and assisting sales to close business. 

Frankly, this annual exercise is a waste of precious time and resources. Why? Analysts receive so many packages during the holidays that any one package does not stand out. Many items are not even kept by analysts, either ending up in the trash or in the coffee room for administrative staff to pick through.

While some analysts like gifts, many others cannot Continue reading

Analysts and swag – A waste of time and money… or worse

By Carter Lusher

On Twitter this weekend there was a little round of tweets between some analysts about the worst swag (aka gifts or giveaways) they had received from tech vendors. This online conversation might continue on Monday with more analysts providing examples including naming vendors. Here are a couple of examples:

@idarose: my most inappropriate giveaway was from a bluetooth chip manufacturer who gave away a corded mobile phone headset

@jonathaneunice: Most inappropriate swag was from Sun. For several years, they’d preach Open, then give away some utterly closed, proprietary gizmo.

Most swag given to analysts – either for attending a vendor’s event or during the end-of-the-year holidays – is a waste of money and effort. Often swag sent in the mail ends up in the trash or in the firms’ break rooms for administrative staff to pick through. Event swag frequently gets left in hotel rooms because it’s too bulky to pack into an already overstuffed carry-on roller bag. Some firms are concerned about the appearance of conflict of interest so they outright forbid that their analysts accept gifts.

What is worse than a gift that is simply thrown away, are gifts that contradict the vendor’s message like the two examples above.

However, there are times when an analyst gift can Continue reading