• Recent Posts: Influencer Relations

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

This Holiday Season Don’t Play Santa Claus to the Analysts [AR practitioner question]

question-mark-graphic.jpgWe are starting to get the annual round of inquiries about what is the best gift for AR to send to analysts during the holiday season. Common Items that vendors have sent in the past include bottles of expensive wine, boxes of chocolates, consumer electronic gadgets, pen sets, clocks, Steuben glass trinkets, and so on. This annual exercise can produce anxiety in AR staff and distract from the true strategic mission of AR, which is generating leads and assisting sales to close business. 

Frankly, this annual exercise is a waste of precious time and resources. Why? Analysts receive so many packages during the holidays that any one package does not stand out. Many items are not even kept by analysts, either ending up in the trash or in the coffee room for administrative staff to pick through.

While some analysts like gifts, many others cannot Continue reading

Analysts and swag – A waste of time and money… or worse

By Carter Lusher

On Twitter this weekend there was a little round of tweets between some analysts about the worst swag (aka gifts or giveaways) they had received from tech vendors. This online conversation might continue on Monday with more analysts providing examples including naming vendors. Here are a couple of examples:

@idarose: my most inappropriate giveaway was from a bluetooth chip manufacturer who gave away a corded mobile phone headset

@jonathaneunice: Most inappropriate swag was from Sun. For several years, they’d preach Open, then give away some utterly closed, proprietary gizmo.

Most swag given to analysts – either for attending a vendor’s event or during the end-of-the-year holidays – is a waste of money and effort. Often swag sent in the mail ends up in the trash or in the firms’ break rooms for administrative staff to pick through. Event swag frequently gets left in hotel rooms because it’s too bulky to pack into an already overstuffed carry-on roller bag. Some firms are concerned about the appearance of conflict of interest so they outright forbid that their analysts accept gifts.

What is worse than a gift that is simply thrown away, are gifts that contradict the vendor’s message like the two examples above.

However, there are times when an analyst gift can Continue reading