• Recent Posts: Influencer Relations

    Analyst Relations Value Forum to discuss Tragic Quadrant

    Analyst Relations Value Forum to discuss Tragic Quadrant

    The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, ESG and Machina (Gartner’s IoT […]

    Your pitch to analysts isn’t just about your solution

    Your pitch to analysts isn’t just about your solution

    In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision of the firm and the […]

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

    For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst services around strategy (If CEB, […]

    Save the date for our Analyst Firm Awards

    Save the date for our Analyst Firm Awards

    This year we’re publishing our analyst firm awards more or less monthly. Please put the dates in your diary. If you’re a subscriber to the Analyst Firm Awards, you can also access a webinar for each of these events, held on the final Thursday or each month. January – Global January 18 – Outstanding reports February 17 – Strategy March 15 – Internet […]

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

Adding more sessions to make it easier for you to attend AR training

Frequently we hear from AR professionals wanting to attend one of our seminars, webinars or Coffee Talks saying they could not attend the scheduled session. In the very next sentence is usually “when will the session be scheduled again or do you have a replay?” To answer the request for additional scheduling options, we are happy to announce that we are greatly expanding the times we schedule webinars and Coffee Talks. Every month we will have two sessions for the Coffee Talk, two sessions for the new webinar and two repeats. In addition, most months will have public seminars scheduled as well.

To help you keep track of all these options, we are launching a new page on the SageCircle blog called, not surprising, Calendar to graphically display all the scheduled training for a number of months (see below for an example). You can find new page in the left-hand navigation menu in the “Pages” section. Currently we have February, March and April posted and will be adding additional months soon. If you to know about an AR training event in the May through July timeframe, please send us an email (info [at] sagecirle.com) and we’ll happily send you the information.

If you are a regular reader of the SageCircle blog, especially for breaking news in the analyst ecosystem ( e.g., news around the six firms that have laid off analysts in the last three weeks), a great way to show your support for this free service is by signing up for one of our events. Thanks.

 We look forward to seeing you at one of our events.

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How to rank & tier analysts
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Essential AR skill – knowing analyst firm research methodologies

One of the essential skills for all analyst relations (AR) professionals is knowing the different types of research methodologies used by analysts and the implications for vendors. 

For example, advisory analysts* are very well positioned to spot  a vendor’s message inconsistencies. That is because advisory analysts are talking to a wide variety of people that interact with that vendor in addition to the analysts’ direct interactions which are arranged by the vendor (click on graphic to enlarge). Advisory analysts hear from their end-user clients during inquiries what the vendor sales representatives are saying to the end user. The analyst is then in position to compare what the sales rep is saying to prospects/customers versus what AR and executives are directly telling the analyst. Advisory analysts are also talking to financial analysts and the press, which provides additional opportunity to compare what AR is saying to the analyst in contrast to what the vendor is saying to these other communities.

This is a critical insight for AR teams that Continue reading

Accessible Expertise from SageCircle

Announcing “Introduction to Twitter,” a special SageCircle webinar

After we sent out the email last week about the AR Twitter Directory, we received a great response from tweeting AR professionals that wanted to be added to the directory and page views were quite high. However, we also got a lot of emails along with comments like: 

            “I only have a vague notion of what twitter is!”

            “I’m thinking about trying out Twitter soon”

            “Would like to, but how do I get started?”

            “How do I find the time?”

            “I’m a bit skeptical about it …”

            “…unfortunately I am not hip to the Twitter scene yet …”

There are over 120 analysts in the Analyst Twitter Directory with new names being added weekly. So if some of your top analysts are on Twitter, shouldn’t you be on Twitter as well?  To help out AR professionals and teams get started with Twitter, SageCircle is announcing a new public webinar focused on using and understanding this bleeding edge form of communication.

In this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

The SageCircle post you have been waiting to see

I’m sure this is an announcement that all of our faithful readers have been eagerly waiting to see. [drum roll please] We are pleased to announce that we have updated our brochures and services pages. Excited? Oh, you have not exactly been sitting on the edge of seats waiting for this? Oh, well.

Seriously, the tabs and pages (1/ Advisory, 2/ AR Wiki, 3/ Training, 4/ AR-Sales Partnership) that contain background information on SageCircle services are some of the most visited pages on the blog. This is just a heads up that we have refreshed the Continue reading