Not surprisingly, the acquisition of AMR Research by Gartner is inspiring other analyst firms to launch campaigns to capture AMR clients, sales team members, and even analysts.
Two firms that have already announced client switch campaigns include Ovum (see here) and Ventana Research (click here). For research consumers who are looking for market and product/services insights and advice, rather than access to a firm for influencing purposes, this could be an opportunity to purchase access to analysts at a very competitive rate. At a minimum, enterprises and vendors with AMR contracts coming up for renewal should talk to Ovum and Ventana, if these firms have research relevant to you.
Ovum is also interested in talking with AMR analysts and sales representatives. For more information, please contact Rosemary Masterson (email).
Any analyst firm with special deals for AMR or Gartner clients, sales representatives, or analysts should notify SageCircle at Continue reading