• Recent Posts: Influencer Relations

    Webinar: Survey shows new risks for analyst relations

    Webinar: Survey shows new risks for analyst relations

    A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between the firms that vendors think […]

    Vendors’ five key thoughts about analyst firms

    Vendors’ five key thoughts about analyst firms

    Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts seem very process-driven but less […]

    Join us for the Forum in San José on November 17

    Join us for the Forum in San José on November 17

    Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San José, CA, on November 17. Professionals from industry leaders will introduce the sessions: Lopez Research, Digital transformation; IBM, AR in large organizations; Cognizant, Managing analyst events;  Capgemini, AR knowledge management; Wipro, Intelligence-driven relationships; and ARinsights, AR […]

    Take the 2016/17 Analyst Value Survey

    Take the 2016/17 Analyst Value Survey

    The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are most valuable. In exchange, they get access to our results webinar, where they discover which firms are delivering the most value in key market segments. You can take part too. Go to AnalystValueSurvey.com and click on […]

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Guess Who’s Looking for Top Talent in Analyst Relations?

    Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if […]

GigaOM launches new virtual analyst network to distribute analyst research

GigaOM (see below for background on GigaOM) announced (click here and here to read the announcements) on Thursday May 28, the launch of GigaOM Pro. This new service is a virtual analyst network that will make available analyst research reports on a subscription basis. This report is based on a briefing for SageCircle by GigaOM VP of Research Michael Wolf in advance of the launch and subsequent research.

Logo - GigaOM Pro 

The new network is focused on research publishing and will not be selling retainer advisory or consulting services. If a subscriber likes the research from a particular analyst contributor they are free to contact the analyst and arrange for additional services directly from the analyst or boutique firm. 

The GigaOM analyst network will consist of analyst boutique firms and single practitioners. There is a large pool of analysts that fit that description, many of whom started in the analyst business working for one or more of the larger firms or a management consulting firm. The number of single practitioners has gone up in 2009 as many analysts laid off by existing firms have decided to launch their own practice. At the time of launch the GigaOM Pro network will consist of ten contributors with plans to add more. The lineup in the GigaOM Analyst Network:

  • Dixon, Colin – TDG (IPTV, Online video)
  • Gilbert, George – TechAlpha (IT infrastructure)
  • Greeson, Michael – TDG (broadband)
  • Happe, Rachel – The Community Roundtable (social media and enterprise applications)
  • Hawley, Steve – tvstrategies (television)
  • Hendrix, Phil – Institute for Mobile Markets Research (mobile)
  • Sharma, Chetan –Sharma Consulting (mobile)
  • Tarczon, Andy – TDG (mobile)
  • Urbanski, Juergen – TechAlpha (IT infrastructure)
  • Wheelock, Clint – Pike Research (cleantech)

In terms of market coverage, GigaOM Pro will launch with four domains:

  1. IT infrastructure and cloud computing
  2. Mobile computing
  3. Consumer technology
  4. Clean technology

The goal is not to compete with the existing large analyst firms like Forrester, Gartner or IDC. Rather, GigaOM is looking to create an alternative distribution model that offers a continuing stream of research reports from a portfolio of analysts at a reasonable price, initially under $100 for an annual subscription. The play is to be a market expander by seeking out a huge potential market that the current analyst firms cannot reach with their business models. This could actually help the major firms in Continue reading