• Recent Posts: Influencer Relations

    IDC could flourish after IDG’s sale to Chinese consortium

    IDC could flourish after IDG’s sale to Chinese consortium

    As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s High Performance Computing (HPC) practice, […]

    Kea Company acquires UK analyst relations consultancy Active Influence

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become […]

    Top ten global analysts: 2016’s outstanding research

    Top ten global analysts: 2016’s outstanding research

    2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Dell’s integration of EMC, and […]

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    IDC overtakes HfS in 2017 global Analyst Firm Awards

    Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create business leads for their clients […]

    Analyst Value Survey shows deeper frustration with industry analysts

    Analyst Value Survey shows deeper frustration with industry analysts

    I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good news is that many users […]

Superstars Owyang and Wang joining Altimeter Group is not just about social media

Logo - Altimeter GroupOn August 27, 2009, the Altimeter Group announced (click here for press release) that it was expanding with Deborah Schultz and former Forrester analysts R “Ray” Wang and Jeremiah Owyang.  They join Charlene Li, former Forrester social media analyst and co-author of Groundswell: Winning in a World Transformed by Social Technologies . Here are some salient points about the announcement that we picked up from Altimeter’s briefing for SageCircle: 

  • This is a true firm, not a loose collection of individuals operating under a marketing umbrella
  • They are Silicon Valley-based partners which will permit creation of a coherent team and methodology
  • Their coverage emphasis will be on “emerging technologies” not social media
  • The focus will be on thought leadership and practical applications
  • Their business model will incorporate many traditional analyst firm elements (e.g., vendor selection, training, consulting, and speeches) with the addition of a hands-on lab and a community platform
  • Regularly published, client-only research is not part of the model

Because of the partners association with social media – as analysts, corporate practitioners, and personal usage – the coverage of this announcement will likely give too much play on that aspect. While an important part of Altimeter’s marketing and initial research coverage, SageCircle thinks that focusing on social media misses other more interesting implications of this announcement:

  1. Altimeter has the potential to be a contender (see Boutique Analyst Firms: Pretenders and Contenders) with serious visibility and influence
  2. Altimeter has the potential to grow a serious technology buyer client base, maybe over 50%, unlike most single practitioners and analyst boutiques that rely on vendors for revenues
  3. A technology buyer client base when combined with its vendor selection services should increase Altimeter’s relevance to vendor analyst relations (AR) and other influencer programs
  4. Altimeter has the potential to systematically cover Continue reading

Online SageContent Library demonstrations scheduled

An AR encyclopedia at your fingertips

The Online SageContent Library save you time by eliminating the “reinvention of the wheel” syndrome. With examples, checklists, templates and SageToolsTM, the Online SageContentTM Library has what you need to do your job quicker and easier.  For example, why create your own checklists when you can download them from the Online SageContentTM Library?  Click here to learn more.

Benefits: Saves You Time while Improving the Outcome

AR is a profession driven by the need for efficiency and effectiveness. The Online SageContentTM Library assists with both by providing a searchable resource that incorporates our vast knowledgebase of proven AR best practices.  The analyst ecosystem is dynamic, and SageCircle continuously adds new techniques to the AR toolbox. We are using a wiki as the publishing platform so that we can continually refresh the knowledgebase with new insights and new best practices.

Demos

We are conducting a series of short 15-minute webinars to demo the Online Library’s features and functions.   After the formal presentation we will open it up for questions.

 

Register for a session now by clicking a date below:

 

Wed, May 6, 2009 9:00 AM – 9:30 AM PDT

 

Thu, May 7, 2009 12:00 PM – 12:30 PM PDT

 

Thu, May 14, 2009 9:00 AM – 9:30 AM PDT

 

Thu, May 14, 2009 4:00 PM – 4:30 PM PDT

 

Fri, May 22, 2009 10:00 AM – 10:30 AM PDT

 
 

Once registered you will receive an email confirming your registration with the connection information you need to join the Webinar.

The blog is only the tip of the iceberg

 One of the common questions we get is whether IT managers will continue to purchase industry analyst research when “so much is on the analysts’ blogs.” There are two reasons why this is not likely. The first is that the average Forrester or Gartner analyst’s blog is only a small fraction of what they publish. The formal research behind the firewall is several orders of magnitude more detailed with much more in the way of recommendations. Second is that most IT buyers don’t buy analyst contracts solely for the written research, but mainly to get phone-based inquiry access to analysts so that the analysis, research and recommendations can be tailored to their specific situations. In fact, well written blogs should actually increase business for the analyst firms by increasing their visibility.

Wait a minute! Do readers of the SageCircle blog also have the same impression about us? That the blog contains all the good stuff? Well, do you? >>arched eyebrow<<

sagecircle-blog-is-the-tip-of-the-iceberg-reducedThe reality is that SageCircle has the broadest and deepest library of intellectual property on AR best practices in the industry. The SageCircle blog and SageCircle Digest newsletter are only the tip of the iceberg (click the graphic to enlarge) when it comes to written research. Not only do we have a large base of written research, but we are aggressively adding to it every week with client-only content.  Our advisory clients recently received a SageInsight on how to respond to Gartner’s policy of no questions during briefings as well as an expanded version of the blog post Saving money on contracts with the Forrester / Gartner duopoly is not simple which gave deeper treatment including detailed recommendations.  To provide another example of the differences between the blog and client content is to look at what is available on everybody’s favorite issue: the Magic Quadrant. In the blog, we have a very useful six-part series of posts (each about half page) on the Magic Quadrant. However, clients have access to a much deeper discussion of the MQ with many best practices and tools including preparing the sales force for dealing with the Magic Quadrant. Following is the current index from our online repository on the Magic Quadrant. Each of these line items is a link to an article (each at least a page) with associated downloadable check lists and tools, where applicable.

  • Defining the Magic Quadrant
    • Importance of the MQ
    • History of the MQ
    • MQ Components and Creation
    • Gartner MQ Methodology
    • Facts about the MQ
  • Value of the MQ to IT Purchasers
    • How Buyers Should Use a MQ
    • Common Mistakes Made by Purchasers
    • MQ Best Practices
    • Consumer’s Guide to the Gartner Magic Quadrant
  • Vendor Issues with the MQ