You could end up buried deep in the “Niche” by insisting on being added to a MQ before you are ready

Gartner’s Magic Quadrant is probably the iconic piece of analyst research. With its visibility and status, it also has enormous influence on vendor sales opportunities, especially when it comes time for IT buyers to draw up the all-important vendor short lists.
Because of this influence on short lists, communications and IT vendor executives sometimes obsess over [...]

Now that is not the way to exploit an expensive Magic Quadrant reprint

I accidently came across an unsecured link to a PDF of Gartner’s Magic Quadrant for Team Collaboration and Social Software, 2007 courtesy of (vendor). This was a nice little treat because I was about ready to chat with one of (vendor)’s competitors and it good to see what Gartner had to say.
For (vendor), it is a [...]

IT managers, it’s never, ever only about the upper right dot when it comes to Forrester Waves or Gartner Magic Quadrants

One of the things that drives vendors - and even some Gartner and Forrester analysts - crazy is when an IT buyer zeros in on the vendors in the upper right hand corner of a Forrester Wave or Magic Quadrant to the exclusion of all other vendors. It is human nature to go for those [...]