Posted on June 26, 2009 by sagecircle
For years IT and telecommunications vendors have complained about the misuse of Gartner Magic Quadrants by IT buyers. It appears that three key issues are routinely surfaced:
1) The criteria for placing the dots onto the graphic are not transparent and often the dots appear to be randomly placed by the whim of the analyst
2) Magic [...]
Filed under: Magic Quadrant | Tagged: analyst relations, AR, Gartner, analyst, Lydia Leong, Jim Holincheck | 2 Comments »
Posted on January 7, 2009 by sagecircle
This advice is just as useful for large vendors as startups
In Gartner for startups Michael Waclawiczek, VP of Marketing at expressor software, has joined the conversation started by Talend’s Yves de Montcheuil and Gartner’s Andy Bitterer (see Vendor complains in a very public blog post about Gartner’s Data Integration Magic Quadrant) about startups ability to be included on [...]
Filed under: AR best practices, Magic Quadrant, Startups | Tagged: analyst relations, AR | Leave a Comment »
Posted on December 29, 2008 by sagecircle
There is an interesting online conversation via blogs going on between Talend VP of Marketing Yves de Montcheuil (A comment on Gartner’s latest Magic Quadrant for Data Integration, photo left) and Gartner’s Andy Bitterer (Setting the Record Straight, photo right). This is interesting because it is unusual for a vendor to engage Gartner in a [...]
Filed under: AR best practices, Magic Quadrant, Startups | 4 Comments »
Posted on August 22, 2008 by sagecircle
While we recommend that vendors don’t obsess over Gartner’s Magic Quadrant (MQ), it is also important that they realize that investing effort consistently between MQ refreshes will ensure that no nasty surprises pop up.
After we wrote in the SageCircle newsletter that vendors need to watch out for MQ complacency, especially if they are in the [...]
Filed under: AR best practices, AR management, Magic Quadrant, Signature analyst research | Tagged: analyst relations, AR, Forrester, Gartner, Wave | Leave a Comment »
Posted on June 27, 2008 by sagecircle
After completing the in-depth Magic Quadrant series I was going to give this topic a rest for awhile. That is until I saw this tweet:
jowyang is the twitter handle of Forrester social media analyst extraordinaire Jeremiah Owyang. Jeremiah joined Forrester only last October and already he has seen so many vendors use a pseudo-Magic Quadrant [...]
Filed under: AR best practices, Analyst industry, Magic Quadrant | Tagged: analyst relations, AR, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 8 Comments »
Posted on June 14, 2008 by sagecircle
Have you heard your spokespeople make the following statement when briefing the analysts or presenting to a group of analysts on a teleconference: “… also if I reflect on the way you put us, whether it’s your magic quadrants or …” Probably the executive was using “magic quadrant” as a generic label for analyst research [...]
Filed under: AR best practices, Magic Quadrant, Signature analyst research | Tagged: analyst relations, AR, Cool Vendors, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 2 Comments »
Posted on June 11, 2008 by sagecircle
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even a chance to bid. In order to exploit positive placement on a Magic Quadrant and mitigate negative placement, vendor sales executives need to work with [...]
Filed under: AR best practices, AR management, AR-Sales Partnership, Magic Quadrant, Signature analyst research, Vendor Sales and Analysts | Tagged: analyst relations, AR, Cool Vendors, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 3 Comments »
Posted on June 9, 2008 by sagecircle
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they are in the “Leaders” block, vendors feel like their job is complete. The problem is that such an attitude could lead to complacency and endanger a company’s coveted status in the [...]
Filed under: AR best practices, AR management, Analyst industry, Magic Quadrant, Signature analyst research | Tagged: analyst relations, AR, Cool Vendors, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 5 Comments »
Posted on June 5, 2008 by sagecircle
Repositioning your “dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a plan, AR execution and avoiding mistakes.
Expanding Your Goals – Moving the dot should not be the only goal of every analyst interaction. AR teams and spokespeople should insure that you accomplish [...]
Filed under: AR best practices, AR management, Analyst industry, Magic Quadrant, Signature analyst research | Tagged: analyst relations, AR, Cool Vendors, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 4 Comments »
Posted on June 3, 2008 by sagecircle
It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for a long time could benefit from doing a little digging into the background of the MQ in order to separate reality from faulty memory and myth.
SageCircle Technique:
Talk [...]
Filed under: AR best practices, AR management, Analyst industry, Magic Quadrant, Signature analyst research | Tagged: analyst relations, AR, Cool Vendors, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 3 Comments »
Posted on March 17, 2008 by sagecircle
Gartner’s Magic Quadrant is probably the iconic piece of analyst research. With its visibility and status, it also has enormous influence on vendor sales opportunities, especially when it comes time for IT buyers to draw up the all-important vendor short lists.
Because of this influence on short lists, communications and IT vendor executives sometimes obsess over [...]
Filed under: AR best practices, AR management, Magic Quadrant | Tagged: analyst relations, AR, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 6 Comments »
Posted on January 23, 2008 by sagecircle
An analyst relations (AR) manager gave me a call this week with an interesting tid-bit that completely reinforces the recent postings about vendor sales reps asking about analyst usage, analyst myth #1 and how IT managers should use Waves and Magic Quadrants.
The AR manager was recently at their software company’s annual sales kick off meeting. [...]
Filed under: Magic Quadrant, Vendor Sales and Analysts | Tagged: analyst relations, AR, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 2 Comments »
Posted on January 22, 2008 by sagecircle
I accidently came across an unsecured link to a PDF of Gartner’s Magic Quadrant for Team Collaboration and Social Software, 2007 courtesy of (vendor). This was a nice little treat because I was about ready to chat with one of (vendor)’s competitors and it good to see what Gartner had to say.
For (vendor), it is a [...]
Filed under: Magic Quadrant, Marketing using analysts, Vendor Sales and Analysts | Tagged: analyst relations, AR, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 2 Comments »
Posted on January 16, 2008 by sagecircle
One of the things that drives vendors – and even some Gartner and Forrester analysts – crazy is when an IT buyer zeros in on the vendors in the upper right hand corner of a Forrester Wave or Magic Quadrant to the exclusion of all other vendors. It is human nature to go for those [...]
Filed under: Magic Quadrant, Research Consumer | Tagged: analyst relations, AR, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 13 Comments »
Homework – Gather Background Information: the Magic Quadrant & Tech Vendors [part 3]
It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for a long time could benefit from doing a little digging into the background of the MQ in order to separate reality from faulty memory and myth.
SageCircle Technique:
Check [...]
Filed under: AR management, Analyst industry, Commentary, Magic Quadrant, Signature analyst research | Tagged: analyst relations, AR, Cool Vendors, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave | 4 Comments »