While we recommend that vendors don’t obsess over Gartner’s Magic Quadrant (MQ), it is also important that they realize that investing effort consistently between MQ refreshes will ensure that no nasty surprises pop up.
After we wrote in the SageCircle newsletter that vendors need to watch out for MQ complacency, especially if they are in the Leaders quadrant, Carter Cromley sent us the following email:
“We at SAVVIS are by no means complacent about our position. In fact we’re incredibly paranoid to the point of having an organized “Defending the Magic Quadrant” program (that included executive sponsorship) that seemed to be effective in us maintaining our leadership positioning the web hosting MQ (just published).”
One of the key points that Carter makes is having Continue reading
Filed under: AR best practices, AR management, Magic Quadrant, Signature analyst research | Tagged: analyst relations, AR, Forrester, Gartner, Wave | Comments Off on Executive sponsorship is critical success factor for a “Defending the Magic Quadrant” program